Colleen Hughes

• Successfully develop compelling campaigns for middle market B2Bs and B2Cs with multiple components – print, social media, event, web and video.
• Responsible for art direction and execution of creative strategies for a variety of relevant marketing and design solutions.
• Cohesively launch strategic brand systems for a wide range of companies – start-ups who are starting fresh to existing B2B and B2C’s looking to re-brand. (basic to comprehensive)
• Effectively manage multiple print and digital projects autonomously and collaboratively in a fast-paced work environment while balancing complicated timelines, budgets and strategic resources to fulfill creative objectives.
• Extensive commercial print knowledge – project lead for all print projects dealing with complex print details such as die-cuts, spot finishes, unique folds and variable data.
• Strategically art direct photography and videography sessions with the goal of projecting authenticity and aligning brand intentions.
• Profitably retain clients through quality, consistency and timely collaboration to meet deadlines. (Having personally worked with several clients for 10-15+ years.)

Worked collaboratively with designers and business developers where I learned the importance of balancing great design with building sensible client relationships. In addition to designing on a daily basis, I assisted in art directing photo shoots, attended press checks and commissioned illustrators and photographers for a variety of design projects.