Colleen Berg

Work daily in Illustrator, Photoshop, InDesign and Dreamweaver - Manage and direct company branding strategy in domestic and international anti-aging and skincare markets. Design product packaging, branded trending apparel and other swag for resale to company sales force, oversee art direction for video creation, brand bi-annual international conferences, create and manage all relevant sales & marketing materials, oversee website design implementation, research relevant design trends for various international and domestic markets, manage projects and workloads for Graphic Design department. Work directly with VP of Marketing & Sales.

Work daily in Dreamweaver, Photoshop, and Illustrator - Design custom images and layouts for websites in national and international markets using HTML and CSS. Use HTML and CSS to create responsive and mobile friendly web pages and email templates. Work directly with Creative Director to maintain company brand. Create and design custom micro-sites for various company marketing campaigns and events. Oversee the design of other web projects done by the Online Marketing team.

Worked daily in InDesign, Illustrator, and Photoshop. Designed custom company sales materials and advertisements - both electronic and printed. Created interactive and customized sales presentations using Flash. Implemented and enforced company branding guidelines. Created custom brands for various subsidiary companies, events, and conferences. Managed department workow to see that projects are done to specications and ensure deadlines are met. Oversee company website maintenance. Supported marketing and design needs for all 3 company locations.

Worked daily in InDesign, Illustrator, and Photoshop. Developed and implemented new department workow for communication materials. Moved work ow from Microsoft Word to InDesign to improve quality, accuracy, and overall aesthetic appeal of pieces. Created custom designed client communication materials and ensured accuracy of materials. Created workow and filing system for Marketing Department.

Created lectures, assignments, and exercises to teach Graphic Design, basic art principals, and Illustrator, InDesign, and Photoshop to students. Graded students work, provided constructive criticisms, and lead class critiques and presentations.

Created custom CD and DVD face art and packaging designs. Handled custom and pre-built CD and DVD face art and packaging les through the entire design and production layout process. Worked directly with sales force and printers to ensure accurate and high quality products.

Worked daily in Illustrator, InDesign, and Photoshop - Custom design services, identity and branding services, customer consultations, file preparations for printing.

Redesigned company marketing material, content layout for various magazine publications after internship completion.