The Iwa Collection is a set of 10 different furniture pieces for outdoor use made entirely in PU Foam and covered with a special coating. The collection includes 3 coffee tables that can also be used as stools, 1 chaise-longue and 6 seating pieces.
The main objective was to create a collection with asymmetric geometries inspired by icebergs using an innovative foam-coating process provided by a Portuguese-Belgian company called 6-inch.
My former Creative director at Fanstudio named me Project manager of this collection. He handed me a list of the project´s requirements and some conceptual images that would represent the art direction requested for the project.
As Project Manager my tasks were:
- In-Depth Study of modularity
- Sketching, 3D-modeling and renderings
- Full size prototyping and function analysis
- Industrialization of the collection for mass production
- Design of the communication strategies for the press
- Preliminary negotiations with clients and distributors
