Claudia Hinojosa

Develop creative, copywriting and brand marketing for Direct Energy, Home Services brands and Home Warranty of America
• Design marketing collateral while ensuring to the brand guidelines
• Developing Creative Request Process for internal creative team

Work with the Valves & Measurement business segment’s product lines to determine strategic marketing needs for existing products and new technology
• Develop strategic online and offline marketing plans for new technology product launches, in addition to carefully seeing marketing deliverables through launch
• Work with internal Product Managers and/or Engineers to maintain web content, literature, and sales material to ensure the representation of technologies remain current
• Advise and collaborate with copywriters and internal creative services, ensuring a consistent message and branding are adhered to the V&M segment product lines
• Create new and edit existing web content for V&M product web pages on cameron.slb.com, as well as maintain the division’s subsite, jiskoot.com by utilizing CMS platforms
• Track and report analytics for the business segment’s web pages, online advertising, and email marketing
• Maintain the segment’s internal SharePoint intranet site
• Coordinate quarterly global sales seminars in the U.S. and Canada with group sizes ranging from 20 – 100 attendees
• During the Schlumberger acquisition, rebranded over 100 Cameron product marks and identifiers to align with the Schlumberger brand
• Manage literature audit on over 135 product sheets and brochures, assuring an aligned rebrand and cohesive message

Responsible for design and coordination of small and large scale print projects
• Provided creative consultations to assigned internal marketing team to promote client marketing efforts
• Successfully launched a Print & Logistics department within the agency to offer clients cost saving and time management solutions
• Produced projects from concept through completion, such as manuals, directories, newsletters, logos, direct mail, indoor and outdoor advertising
• Coordinated print for client marketing collateral by gathering vendor estimates, price negotiation, generated purchase orders, and confirmed deliveries
• Executed the design and production of one of the agency’s largest accounts, Community Health Choice (CHC), estimating over $350,000 in printing per year
• Researched and launched memorable eye-catching promotional products and displays for client events, such as promoting MD Anderson Regional Care Centers and CHC

Supported the Marketing Communications team in coordinating and implementing marketing collateral via various marketing channels, such as direct mail, door-to-door, web and retail (Texas, U.S. North and
Canadian territories)
• Built credibility, established rapport and maintained communication with stakeholders at multiple levels, including those external to the organization
• Maintained an accurate and up-to-date record of all projects and status
• Assisted in scheduling and coordinated monthly direct mail renewals for commercial and residential customers in Alberta and Ontario
• Coordinated with in-house creative agency to execute a range of marketing collateral
• Gathered all approvals from necessary stakeholders, as well as worked with legal and compliance to ensure all marketing materials were current and within policy
• Analyzed business flows and provided recommendations to streamline processes while helping the business achieve their goals; efficiently streamlined the Ontario and Alberta customer renewal approval process
• Improved and streamlined the process of fulfilling marketing collateral orders specific to the Retail Channel
• Generated vendor estimates, invoice reconciliation, quality control, and provided final print approvals
• Worked proactively and collaboratively to assist teams with pricing templates

Supported residential and business segment teams in the creation and production of customer life cycle communications targeting over 3.5 million customers in Texas
• Responsible for coordinating business and residential monthly bill inserts, bill messaging, and the interactive voice recordings for call center
• Worked cross-functionally with key stakeholders in order to deliver messaging on strategy, specifically focused on retention and conversion products
• Created results-oriented short-term and long-term marketing plans for residential and small business life cycle communications
• Coordinated with copywriters and graphic designers to create effective, efficient and timely execution of marketing material while staying within the business scope and maintaining brand standards
• Along with Operations Manager, built a service level of agreement (SLA) to better manage internal client expectations when requesting life cycle communications
• Worked with external advertising agencies and other vendors to execute specific marketing programs
• Generated vendor estimates, invoice reconciliation, press checks, and quality control
• Carried out multiple projects concurrently, kept track of all deadlines, execution, and confirmed
inventory delivery
• Managed relationship with Spanish translation vendor; reviewed all translations for accurate and consistent communication, provided final approval of radio ads, call-center scripts, and other Hispanic marketing collateral

Developed branding, marketing collateral, trade shows and advertising campaigns
• Successfully managed and coordinated design projects from concept through completion
• Coordinated and designed marketing collateral for clients, such as Tenaris and Metro Star
• Closely worked with print vendors and approved press checks
• Maintained production schedules and budgets
• Prepared marketing collateral for networking events, such as handouts and large format banners; assisted in setting up booth areas, as well as interacted with client prospects

Oversaw and created marketing communications for corporate and small business clientele
• Collaborated with clients to create vision, conceive designs for online and offline graphics
• Managed trusting relationships with clients, web designers, copy writers, photographers, and print vendors

Graphic Designer: Fox Packaging & Display, Houston 2005 – 2006
Carried out and responsible for the accuracy of press-ready art, proofing, pre-flight, as well as approving art while on press
• Designed packaging for clients, such as Pennzoil and Academy
• Prepared client mockups for approval
• Output positive film and reviewed before final print