Christopher Faith

• Creative Direction for all of Sweetwater’s print catalogs, including: ProGear,
Worship Sound Pro, Music Educator’s Technology Resource, ProGear Select, SweetNotes, All Pro Sound, and Wechter Guitars. Produced over 2,220 pages of catalog pages per year for over 10 consecutive years, directing a staff of three Art Directors and one Copywriter.
• Key merchandiser for all of Sweetwater’s print publications and print advertising.
• Creative Direction and branding strategy development and execution for 20+ consumer and trade publications per month, appearing in every major music products publication.
• Oversaw the Print Marketing Department during a period of unprecedented growth in Sweetwater’s company history which saw a gross sales increase from 160 to 8oo million in gross sales over a 10 year period.
• Developed all production and design strategies in the Print Marketing Department, greatly increasing efficiency, while creating a more compelling brand story.

• One of a two person team responsible for launch of the Creative Group in the Raleigh Area
• Helped grow business from zero hours in January 2008 to 550 hours in July 2008
• Recruited superior creative talent for clients through prospecting, personal interviews, and portfolio reviews
• Prospected and secured new clients for The Creative Group on a daily basis through cold calling and first hand client contact
• Personally conducted interviews for 30+ creative candidates a month
• Greatly increased The Creative Group’s brand recognition in the Raleigh market through sustained participation with the Addy awards and AIGA Raleigh
• Managed all aspects or client and candidate communications, while resolving any conflicts.

Clients include:
BRE Presents Concerts | Silver Flame Advertising | Towers Perrin | Dorland
Global Advertising | GA Communications Advertising | The Lutheran Theological Seminary at Philadelphia | The Body Shop | Barrister Asset Management | Lee H. Herman, Esquire | SA•GE Collectibles | Fox-Roach Realty | The Sharkskins | Roger Williams Publishing | Rachel Constantine, Fine Artist | The Women’s Club Center for the Arts | Cherry Bounce Alternative Music Festival | OnTrack America | The Food Bank of South Jersey | AIGA

• Initiated and developed standardized book cover templates allowing for more
consistently branded products, while reducing errors, costs and turnaround time.
• Increased efficiency and security by initiating and developing a standardized file naming and storage convention for art department files.
• Lead designer on 2005 and 2006 Products and Services Manuals
• Created redesign for 2007 Peterson’s book titles.
• Initiated and developed Book Cover Design Standards Manual
• Trained and guided two other book cover designers in a senior designer capacity
• Displayed personal commitment to excellence by joining AIGA at considerable personal expense, and by enrolling as a half time Graphic Design Major in the evening, maintaining a 4.0 GPA.

• Art Director specializing in the Music Products Industry.
• Clients included: NAMM (The National Association of Music Merchants) • Ovation Guitars • Takamine Guitars • Modulus Basses • Gretsch Drums • Hamer Guitars • Kaman Music Corporation • Adamas Guitars • Music for All Foundation • Harley-Davidson (dealership)
• Created and Art Directed product catalogs and national print advertisements for all major clients
• Created Adamas Guitars web site from concepting to final coding and design.
• Extensive trade show and display design for Kaman Music
• Did whatever needed to be done for a very small but busy boutique design agency.
• Worked closely with music products advertising veteran Jeff Hasselberger on a daily basis.

• Created trading card designs, packaging and advertising for licensed sports properties including NASCAR and the NFL.
• Created hundreds of sales POP comps per month for sales team
• created print brochures, catalogs, advertisements, logos, and anything else that was required to support the operations of the business.