Christina Wood

• designs manuals, product instruction for uses (IFUs), marketing material, along with product, packaging, and shipping labels, while adhering to branding guidelines, product specifications, and regulatory requirements
• leads all labeling generation tasks, working in tandem with cross-functional team to determine labeling project plans (deliverables, content, schedule)
• maintains ongoing communication with internal stakeholders (Manufacturing, Marketing, Product Development, Quality Management, Regulatory Affairs, and Systems Engineering) to achieve labeling tasks and meet deadlines
• manages design description files of manuals and labels, where requirements are listed, and then verified against during the approval process of documents
• drives content development of technical literature with subject matter experts
• routes projects for approval, implementation, or archive while adhering to an internal document control system, also leads and documents labeling design reviews
• assesses labeling impact for sustaining and international projects as regulations evolve
• develops custom graphics, literature, and wireframe layouts to aid in new product prototyping, training, internal/external communications and user evaluations

• determined and implemented communications programs, both internal and external, that effectively promoted the organization and its products
• developed and executed email marketing and social media strategies to drive awareness, traffic, engagement, and conversion of prospects
• created content and graphics for website, blog, newsletters, and other digitally produced material
• wrote copy and designed layouts for fliers, brochures, advertisements (print/digital), trade show displays, and PowerPoints
• collaborated with engineers, administrative staff, and manufacturing personnel to ensure the product messaging was consistent with product technical features, as well as company policies and procedures
• developed all product branding, packaging, and documentation
• monitored ROI and KPIs and prepares analytical reports for management team
• liaised with print, advertising, marketing, and web development vendors

• collaborates with leadership to determine and plan business development strategies
• designs and implements campaigns, graphics, layouts to ensure integrity of brand, while engaging the audience with captivating content
• manages social media channels and coordinates trade show activities
• drafts and edits marketing materials, corporate communications, and press releases
• maintains administrative oversight of website, ensuring accurate and fresh content
• prepares and tracks the annual budget, which includes the cost of trade shows, printing, consultant agreements, and purchased services
• manages vendor relationships–web development, investor relations, print, marketing

• created marketing collateral, trade show exhibits, product/packaging designs, advertising, and
PowerPoint presentations
• collaborated with Product Specialists to develop product support materials (user guides and training packages)
• developed and implemented corporate communications, digital marketing, and print advertising plans
• produced a quarterly internal employee newsletter and a monthly progress report to off-site sales team
• coordinated all marketing activities (trade show participation, advertising schedules, public relations, and program calendars)
• created and maintained corporate brand guide, while monitoring all communications for uniformity in message and design
• maintained and organized controlled documents (marketing collateral, price lists, and technical documentation)
• coordinated activities of outside consultants, advertising agencies, website managers, print vendors, illustrators, photographers, and writers

• designed marketing collateral (brochures, catalogs, fliers, advertising, newsletters, and trade show displays)
• developed training material (PowerPoint presentations, webinars, and manuals)
• composed, compiled, and edited copy for marketing collateral, website, and webstore
• determined and integrated marketing strategies based on sales team and customer feedback, market research, and competitive analysis
• organized all marketing activities (trade show participation, training events, advertising schedules, public relations, and program calendars)
• prepared and managed upload of content for website and webstore, maintaining accuracy
• maintained and organized controlled documents (marketing collateral, price lists, application notes, white papers, and technical documentation)
• liaised with vendors and freelance services: quoting, scheduling, art direction, proofing, and document control

• created marketing collateral (logos, brochures, media kits, catalogs, fliers, signage, advertising, and trade show displays) and designed front-end graphics (banners buttons, icons, and color schemes) for the society’s website and other online initiatives
• composed a monthly trade journal and produced conference proceedings (reviewed manuscripts, created cover art and front-matter pages, assembled content)
• developed templates, guidebooks, and tutorials to ensure uniform products, while maximizing database capabilities in tandem with the publishing process