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Content Marketing: Sears Knowledge Center
As part of the Sears Knowledge Center, I wrote articles relating to the purchase, care and usage of products. I worked on home appliances, fitness, and clothing. Additionally, I created the entire Outdoor Living Knowledge Center
These articles are part of an SEO strategy to build readership and drive traffic to product category pages. As one of the original writers on the SEO team, I worked hand in hand with the strategy team to develop the templates, writing style and overall mission of the project.
