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The Peers Hardy Project

"Design a watch that would fit into the River Island Mens watch collection for Autumn Winter 2016.

We would like to see how you research, develop, and arrive at your final design.

- Who is the River Island customer?
- Where else does he shop?
- What other watch brands would he buy?
- Who are River Islands high street competitors for watches?"

Time for project: 6 days.

Chris Wakeman
Product/Industrial Designer Birmingham, United Kingdom