This is a short project produced for Kitchen Craft. They wanted a couple of ideas for their 2017 Christmas range.
The following brief was given by Kitchen Craft:
"We are looking to give the Christmas Range a new lease of life for 2017 and create new graphics for the range, based on current trends.
The product range itself will remain the same.
Please create the following:
• 2 design directions based on trends.
• Examples of how the graphics would appear on a few products – a serving plate, a mug, and a cake tin."
After researching Christmas trends I produced two mood boards that clearly laid out my two design directions. The concept boards follow this and the final board is a quick brain storm for potential packaging ideas.
