Cheryl Mandell

- Editor and copywriter of a variety of direct mail magazines, brochures and marketing campaigns - Copywriter of campaigns for Time Warner, HBO, Comcast, Proactiv Skin Care and more, from concept to completion - Collaborate daily with senior editor and art directors from initial brainstorming to printing delivery of every publication - Proofreader of all materials for spelling, grammar, corporate branding guidelines and general aesthetics MAC & PC SKILLS >> - Proficiency in MS PowerPoint, Word, Outlook, LinkedIn, Facebook and other networking/social media tools

CASTELLA IMPORTS >> >> Marketing Director - Manage marketing team and all projects assigned the marketing department - Preserve brand integrity through cohesive digital print and social media marketing campaigns - Collaborate weekly with other department heads to create and implement company goals strategies and operating procedures - Maintain substantial product lines on corporate website (www.castella.com) and e-commerce - Create and manage print and web advertising for Castella and Castella Marketplace oversee order fulfillment of online store - Research current trends in food and marketing and report findings to company president - Coordinate and attend marketing events: food shows, sales meetings, product demos, focus groups, photoshoots and corporate events - Responsible for the production of all product labels, including domestically manufactured products and imported goods - Liaison with industry media, customers, FDA, international product vendors and all other business affiliates

- Create sales-driven print and web marketing materials for creative division in Manhattan and NY Metro area - Collaborate with VP of Marketing on corporate social media initiatives, research new trends in social media marketing - Attend networking events, trade shows, job fairs and other industry-specific events - Recruitment and placement of candidates extensive knowledge of creative industry