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Senior Industrial Designer
Fluke Corporation
Oct 2012 - Present (12 years 2 months)
Collaborated with Product Planners, and Business Unit Managers, to identify unmet needs, and develop user centered product solutions
Developed user focused discussion guide and probing topics for user interviews.
Observed and engaged the user at Gemba to understand their task, working environment, and to explore their unmet needs
Supported multiple product development efforts for new product introduction initiatives. Performed user research, exploration and concept sketching, high and low fi prototyping, refinement, and 3D modeling
Collaborated with product managers, mechanical engineers and project managers to develop CRS based on business and marketing objectives, project team goals, and manufacturing best practices.
Developed intellectual property to align with corporate goals while continuing to meet user needs.
Worked with multiple project teams to introduce new, and revitalize existing products by developing user centered design solutions that uphold and reinforce the Fluke brand promise to various NPIs
Authored Visual Brand Language for Fluke Calibration product line
Analyzed and categorized FCAL product families to visually represent product context, product construction and Fluke Calibration core manufacturing competencies.
Developed detailed look and feel document to address and standardize all user facing properties of the product enclosure, the products interaction hierarchy, and product branding and touch points.
Collaborated with Engineering Manager to roll out the implementation of individual look and feel design initiatives.
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Industrial Designer Consultant
Marzette Design, LLC
Feb 2009 - Oct 2012 (3 years 8 months)
Lead aesthetic design and surfacing of custom carbon fiber roof for 2008 Lamborghini Murcielago LP640 Roadster. Client: Creative Ignition (3D Engineering Solutions)
Consulted with client to understand specific design goals, personal aesthetic preferences and functional needs.
Provided multiple design directions and refinement stages.
Collaborated with advanced engineering and laser scanning group to develop 1:1 scale 3D model of proposed design.
Contributed to the development of intellectual properties for laparoscopic surgical tools. Client: Creative Ignition (Ethicon Endo Surgery, Morris Technologies, Kinetic Vision)
Reviewed data and feedback from surgical focus groups.
Visualized surgical scenarios and proposed innovative devices and device mechanisms.
Brainstormed with cross-functional engineering teams to develop device ideas for both patent submission and IP protection.
Provided eleventh hour support for multiple consulting teams. Clients: LPK, Interbrand, Twisthink (Procter & Gamble, Kraft, Henkel/Renuzit
Stepped in to deliver on various last-minute project objectives.
Provided 24hr support for ideation, 3D modeling and 3D rendering.
Collaborated with Advanced Innovation Managers to develop functional aesthetics and intellectual property for groundbreaking seating initiatives. Client: Faurecia
Investigated and developed applications for new light weight and advanced ergonomic seating technologies.
Contributed to the evaluation and critique of advanced seating mockups.
Worked and presented both on location and remotely to deliver on project objectives.
Participated on a small team to design advanced seating property featured in the 2009 LA Auto Show. Client: Faurecia
Collaborated with two designers to develop a design direction that considered the application of innovative seating technologies, construction, color, materials and finish.
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Industrial Designer
Tiger Studio Design
Nov 2005 - Feb 2009 (3 years 3 months)
Tiger studio Industrial design (Consultancy) - Zeeland, MI
Industrial Designer – 11/2005-02/2009
Conceptualized solutions to enhance the social experience of personal transportation and increase usable interior real estate. Client: Johnson Controls
Developed user-adaptable concepts, including retractable steering wheels / floor consoles, adjustable instrument panels, and multifunctional adjustable seats to suit various consumer scenarios.
Introduced third row storage proposals for GM Lambda platform to incorporate additional storage capacity.
Collaborated with in house-design team to influence next generation design language. Client: Bissell Home Care
Assessed market feedback to develop an aesthetically pleasing design language for future products.
Designed handle for Bissell Versus® cordless bare floor vacuum.
Created conceptual automotive center stack to display touch sensor technology. Client: Methode Electronics
Consulted with project manager to refine criteria, propose multiple design iterations and refine design intent.
Directed 3D surface designers to maintain design theme from conception to final show property.
Contributed to the development of a risk and share product venture. Client: Disher Design
Managed interns and facilitated the design of sidewalk chalk children’s toys, including Road Maker, Traffic Light, and Start Light (“Christmas Tree” - racing).
Consulted with engineers to prepare designs for manufacturing while maintaining original design elements.
Designed next generation medical educational models. Client: Medical Accessories
Developed solution for interchangeable hard shell enclosures and constructed 2D orthographic drawings.
Designed contemporary wall mounted shelving and attachment method. Client: Knape & Vogt
Created nontraditional brackets and shelving using specified natural materials, such as bamboo, rattan, glass, and steel.
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Adjunct Professor
Kendall College Of Art & Design
Sep 2007 - Apr 2008 (7 months)
Developed Visual Presentation course syllabus and course work for sophomore and junior level students.
Lead students in development of fundamental drawing skills for industrial design.
Elaborated on perspective, proportion, contrast, color and introduced Adobe Photoshop and digital rendering techniques.