Cejae Tayten

Freelance graphic design services including logo development, marketing collateral creation (brochures, posters, letterhead, POP, presentations, etc.), and overall brand implementation.

Product launches: Deliver all design aspects of a project for product launch (take photos, design packaging, assist w/manual if needed, create POP, design literature). Manage deadlines while working cross-departmentally to complete all tasks on time.
Dealer support: Develop literature (generic and custom), planograms, and collateral for Mobile, VSAT and CE value streams. Design pieces based on need and budget within 3 weeks of request. Communicate with print vendors to quote and produce jobs.
Brand integrity: Establish visual identity of Winegard (logos, brand standards, photography examples, business cards, letterhead, envelopes, templates). Create complete package and make available to partners.
Tradeshow support: Design booth layout and graphics plus any literature or ads that are show/event specific. Work with Sales for requirements; evaluate effectiveness after show.
UI design support: Work with UX team to create app icons and images for new app. Establish and implement new branding strategy specifically for RV Halo sub-brand. Spearheaded all marketing initiatives for this group.

Production services: Reviewed customer files for potential problems such as size, color, fold patterns, allowances, bleeds, and resolution. Produced offset lithography and flexography plates for one to four color printing.
Creative problem-solving: Spearheaded design of our company promo book using cutting edge printing techniques. Developed and implemented company wide job tracking system.

Corporate materials: Created brochures, posters and outdoor signage for annual giving campaigns. Conceptualized and produced materials promoting our goals in an engaging format for campaign managers and donors.
Also: Coordinated with event planner to create themed events attended by major donors. After leaving, continued to provide free-lance design support for several years.