Being involved in every step of the process allows me to create the best results for every need.
Product photography and icon creation ensure branding cohesion.
Getting the message to consumers: Hang tags and clings placed in OEM models. Flyers placed in packaging with product.
Branded ads run in many trade publications throughout the year.
Consumer focused brochures highlight the RV lifestyle, showcasing the solution vs products only. Folds from 5.5x8.5 to 11x17 that lists all products and key benefits of each.
Press release images also used for email and social media campaigns.
Sixteen foot planogram layout with packaging, displays and empty units showcasing the Winegard product lineup.
Currently I've updated 85% of product packaging and POP with new branding.
An area is left open on the right side to hang smaller replacement parts that are often stocked in stores.
Standardized product data sheets for dealers.
In-depth product brochure.
Standardized PowerPoint presentations highlight features and product details while allowing users to adjust as needed. Created icons and database specifically for presentations.
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Winegard: Product Launches, Supporting Print and Digital Collateral
Development of every phase of new product launches. Beginning with logos and their placement on products, to taking and processing photos, designing packaging, and creating collateral. Plus, providing support of current products to OEMs, staff and end consumers. Worked cross-departmentally on all projects.
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