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Title and first page of branding guide. I created/curated all content.
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Creating personas provides the team with a shared understanding of users in terms of goals and capabilities. Plus, audiences find that content catered to them is valuable.
![](https://s3images.coroflot.com/user_files/individual_files/804559_etgakih2_ixfujd5fhvj9qjf5.jpg)
Brand Guide: Establishing secondary colors to enhance the established primary colors for a younger demographic. Naming reflects the outdoors.
![](https://s3images.coroflot.com/user_files/individual_files/804559_bqqdjp6ufutlcjnj4xwto_yyw.jpg)
Brand Guide: Photography is a brand's visual voice, allowing people greater connection.
![](https://s3images.coroflot.com/user_files/individual_files/804559_nm2ojfx9rgrnwpzo7cwhwae0d.jpg)
Brand Guide: Iconography is utilized extensively in apps, so cohesion is important.
![](https://s3images.coroflot.com/user_files/individual_files/804559_uuywarqmsdl4emdf8hayb7q9h.jpg)
Products utilizing gamification can raise customer acquisition by 700% and see more engaged users. This is part of a presentation for stakeholders.
![](https://s3images.coroflot.com/user_files/individual_files/804559_4vfx0iemre9_qt7sbakp0peig.jpg)
I created a Motto, relatable image and description for each Rank in the game that are shown with each new level. This excites users and encourages them to "level up".
![](https://s3images.coroflot.com/user_files/individual_files/804559__ztsg7nsmgs93hy4gokutrjeb.jpg)
Redesigned About images for iOS and android download stores to highlight key features along with examples of the corresponding screens.
![](https://s3images.coroflot.com/user_files/individual_files/804559_nqv6lanh8j0subkopfwjqojfp.jpg)
A bright gradient background links all About images, bookended with photography for a complete story.
![](https://s3images.coroflot.com/user_files/individual_files/804559__lalvwdkn0g70dq0vk4gsebv2.jpg)
Wrote stories and created images for social media posts. Designed full page print ads for dealer magazines.
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