?Illy Shop is a shop realized in Milano in Galleria San Carlo.
The concept is conceived for a reconfigurable store, characterized by different modulations of a single element, a “cube” which is 45×45cm-squared base. Using a parametric device, it becomes possible to manipulate the cube physical properties by editing depth, thickness, opacity, length and explosions. The combinatory logic – inspired by genetic algorithms process – permits to perform over 3000 configurations of the same object.
The shop is created by 200 cubes and specifically designed to adapt to different dimensional composition of Illy Café products.The same unit is used for the table, desk counter, storage, lighting system, video frames, communication, and recycling bins.
Client: Illy
?Location: Galleria San Carlo, Milano, Italy
Credits: Project: Caterina Tiazzoldi
Design Team: Lorenza Croce, Federico Rizzo, Roberta Musso, Alessio Primavera, Monica Pianosi, Mauro Fassino, Zsofia Ujhelyi, Mukesh Rosso
