Cara Sutherland

Season identity and promotion for Seattle Arts & Lectures. Digital assets and print advertising. Direct mail assets. Book and publication design. Event and invitation design. Environmental and tradeshow booths. Illustration.

Senior designer in a small in-house studio charged with maintaining consistency and evolving a global financial services industry thought leadership brand. I developed in-house and external campaigns and created illustration concepts for State Street’s global thought leadership publications. I was responsible for maintaining visual and brand consistency in State Street environments and throughout State Street sponsored events worldwide.

Responsibilities included: Execution of the brand in State Street office environments. I contributed to the development of global environmental signage standards. I translated the brand and campaigns to conference and tradeshow spaces. I developed illustrations concepts for thought leadership publications. Branding and identity for company-wide internal campaigns as well as external client-facing events. Designed the identity State Street’s partnership with TED. I communicated with print and fabrication vendors to ensure timely, high-quality work. I collaborated with a production team, editorial writers, event coordinators and event producers.

Clients include: IBM, Research In Motion (BlackBerry), AT&T, T-Mobile, Rogers, Bell, DePuy Mitek ( A Johnson & Johnson Company), Sprint and Verizon

At George P. Johnson I translated global brands and campaigns into real-world experiences. I created environments and experiences, translating brands into tradeshow booths, conferences, pop-up retail, experiential campaigns and product launches. I developed and presented work to internal teams and clients, providing rationale for graphic and experiential designs. I pitched work and won new clients.

Responsibilities included: Developed environmental design systems including banners, graphics and corresponding collateral pieces for tradeshows and conferences. Developed proposals, marketing documents and brand guidelines for the event and exhibit space. Collaborated with marketing specialists and 3D designers to develop creative and exciting events for brands and campaigns. Maintained consistent identity across a broad spectrum of media: websites, e-blasts, retail signage, booth spaces, video storyboards and print materials.

The Journal News serves the large NYC suburban commuter market with a circulation of 250,000. I worked closely with writers, photographers and editors to create compelling work on deadline in a fast-paced collaborative environment.

Responsibilities included: Designed for the daily Life & Style section, the weekly arts/entertainment magazine “The Line,” the monthly magazine “Mind & Body,” and the quarterly magazine “Home & Design” as well as special editions and supplements.
I edited and retouched photos and wrote headlines. Illustration in a variety mediums for the Life & Style section as well as “The Line.” Art-directed photo shoots for magazine spreads and photo illustrations.

Responsibilities included: Designed news, features pages. copy edited, wrote headlines, created illustrations and infographics. Developed templates and style guides. Acted as photo editor, hiring photographers, assigning photos, organizing the photo archive and retouching pictures for publication. Art-directed photo shoots.