Cady Schmidt

Collaborate with marketing, sales, and systems teams to ensure all campaigns and creative assets are in line with marketing strategy.

Manage 25-30 design projects. Conduct stakeholder meetings, communicate progress to executives, and establish routine check-ins with teams after completion.

Lead cross-functional marketing teams to ensure creative projects and systems are in sync with the rest of the organization.

Identify, implement, and manage platforms in MarTech stack. Ensure all campaigns and creative processes leverage platforms in MarTech stack correctly and efficiently.

Provide ongoing training, mentorship, and development opportunities to all members of the marketing team, improving their skills and knowledge in graphic design, branding, and marketing strategy. Formally recognized by executives as a mentor and role model for junior team members.

Led design team in the development of visually appealing and effective marketing campaigns across print, web, and social media platforms.

Designed user-centered Wordpress websites and lead funnels to increase lead conversion.

Presented scope of work briefs for design projects to executive leadership.

Reviewed all internal and vendor deliverables for brand guidelines and licensing compliance.

Increased team efficiency and brand consistency by developing a standardized design template library in Adobe and Canva for print and digital designs.

Established digital asset management system by standardizing file hierarchy and naming conventions.

Managed graphic design of marketing flyers, social media graphics, infographics, and ads.

Identified, vetted, and maintained relationships with design vendors nationwide.

Collaborated with marketing, copywriting, and engineering teams to execute a global rebrand.

Redesigned packaging, instruction manuals, technical illustrations, and displays for retail products across AMER, EMEA, and APAC in 25+ languages.

Ensured all files were on brand, proofed, and print-ready before sending to print manufacturers in China.

Designed technical illustrations for use in instruction manuals, inserts, and web-based interactive diagrams.

Retouched lifestyle and product photos to meet brand standards.