The original packaging of the PXN Nintendo Switch controller did not showcase the product effectively, prompting me to undertake the task of updating the design to better appeal to the target consumer.
I began by researching the target audience and identifying their preferences and expectations. I then developed a design concept that incorporated pastel colors and playful typography to create a vibrant and attractive packaging design. From there, I created a series of packaging prototypes that showcased the PXN Nintendo Switch controllers in an eye-catching and compelling manner.
After selecting the final design, I worked on refining it further, ensuring that every aspect of the packaging design was consistent with the updated brand identity. The end result was a refreshed packaging design that effectively appealed to the target audience and enhanced the overall appeal of the PXN Nintendo Switch controllers.
