I recently embarked on a project to develop a brand identity and marketing materials for Cozy Gamer Con. Cozy Gaming is a concept that describes visually comforting and low stress games like Animal Crossing, Stardew Valley, and Spiritfarer.
I brainstormed ideas such as color schemes, typography, and visual elements that would capture the essence of "Cozy Gaming". After selecting the final brand identity, I moved on to create various print and digital marketing materials, including event flyers, social media graphics, event assets, and passes/badges.
Throughout the design process, I was meticulous in ensuring that every element of the marketing materials adhered to the established brand identity, creating a consistent and recognizable visual identity for the "Cozy Gaming" concept. By thoughtfully crafting each design element, I was able to develop a complete event-suite of marketing materials that effectively conveyed the desired aesthetic and message to the target audience.
