Cynthia Reed Pro

FREELANCE DESIGN CONSULTANT | Kingston, NY March 2016–present
Working as a freelance creative for diverse clients including:

Havas | Prose On Pixels: lead designer creating PowerPoint presentations for pitches and client brands; designing branded digital newsletters; comp art and animated infographics.

Quest Diagnostics: lead designer creating presentation templates for company-wide use, in-store and in-office videos, animated banner ads and infographics; event installations and videos; executive level presentations, and print brochures.

Union Savings Bank of Danbury: As art director and lead designer, I developed the branding for FutureTrack, their financial management service, which involved creating the name of the service, all print materials, web design, and digital marketing pieces; annual report design; digital marketing/animated banners; brochures.

Additional clients: Blue Buffalo; Accenture; Forrester Research; RightCapital; MA’AM Creative; Impact Engine; Confluence Partners; Combe Personal Care, Conair.

At this fast-paced media and marketing agency, I worked as an independent designer with the new business team during pitches, which included presentation design, print design and comp art. My work for Mindshare also included numerous collaterals: wall wraps, booklets, and novelty pieces.

As senior designer in the creative services department of the retirement solutions division of Transamerica, my work included numerous print and online pieces such as booklets, brochures, ads, newsletters, email, web banners, and PowerPoint presentations. I developed promotional concepts for new and existing retirement plan clients and worked with Transamerica Investments in Denver, Colorado, designing the sales and informational materials for the Advanced Markets Group.