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Content Marketing Leader | Copywriter | Brand Strategist
Cara Clinton Vollmer
Charleston, SC
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About
At the heart of every good marketing strategy is content. It’s my job to make sure that content engages the right audiences in the right places to deliver awareness and ROI for brands, media companies and advertisers.
I’ve helped transform a corporate voice, created advertising campaigns for a major media outlet, written custom content for household names, developed email marketing programs for a social network and blogged about my travel experiences.
When my mind isn’t on content, you’ll find me out hiking, searching for my new favorite restaurant or planning my next hotel stay.
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Education
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& ActivitiesSYRACUSE UNIVERSITY
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Bachelor of Science DualS I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS
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and PsychologyStudy Abroad Program
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Internship Serve as mentor and manager for summernot provided
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Experience
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Group Manager, Content Strategy and CreativeOracle CORP.Jun 2018 - Present (6 years 6 months)Manage a content strategy and creative team that supports North America and global demand generation-including campaigns, digital media, and field marketing-for ERP, supply chain, and HR applications. * Lead content strategy and creation to support campaigns, advertising, nurtures, paid search, internal communications * Lead copywriting efforts across all paid media tactics including content syndication, the top producer of marketing-driven pipeline for ERP in FY22 ($252M) * Part of creative team that piloted a new internal marketing solution, creating landing pages, ads, emails, case studies * Analyze and report on performance of content across channels, including internal site created by my team (nearly 2,000 views in first two months live)
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Content Director/Copywriter, Global Media MarketingBLOOMBERGMEDIA Developed multi-channel marketing campaigns to drive revenue for digital, mobile, print, TV and radio platforms. * Wrote digital copy, TV spots, sizzle reels, media kits, event promotions, collateral, executive speeches * Created taglines and positioning for corporate initiatives, events such as Advertising Week, and product launches * Conceptualized/wrote digital, print B2B ad campaigns Advertising Age SAM Award for ad effectiveness
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Creative StudioTravelsquire* Specialize in consumer/business travel, lifestyle, and technology * Oversaw production of monthly magazine, managing freelancers and planning each issue * Drove 500% Twitter growth for a consumer brand led to 35 product reviews (audience: 125,000) * Delivered 100% revenue growth (per 1,000 e-mails) for an ecommerce brand
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Senior Manager of CX Content StrategyORACLE CORP.
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Content Strategist and CopywriterMarketing and Communications Manager
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Promotions Editor/CopywriterCONDÉ NAST PUBLICATIONS
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FREELANCE/EDITORIAL PROJECTS Content Developer Editor and CopywriterCondé NastClients include asmallworld travel community
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Northstar Travel MediaMeredith Corp. sarankco
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Director of Global Sales Marketing & Brand CommunicationsGETTY IMAGESManaged team of copywriters, designers, and programmers supporting Digital Marketing and Sales Marketing. * Worked with VP of Sales Marketing to create annual marketing plan and budget, including content roadmap * Partnered with Product Marketing, Sales, Marketing Operations, Demand Gen, and Communications to plan integrated campaigns, launch marketing initiatives, and determine KPIs for key projects * Led internal team and external vendors in creation of videos, case studies, emails, websites, event promotions, digital/social ads, and other assets targeting core audiences throughout buyer's journey
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Affiliations
New York Women in Communications
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@CC140, member since 2009
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Following 1
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Followers 6
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