Branded Content and Editorial: Food/Travel/Lifestyle
Cobranded Content: Andaz and A Small World; Promoting the theme "Arrive a Visitor, Depart a Local" by highlighting five Andaz properties that embody their surroundings -- from a glitzy Hollywood property on Sunset Boulevard to a fashionable retreat on New York City's 5th Avenue. The email was sent to A Small World's global audience of 250,000 affluent jetsetters.
Cobranded: Hyatt Hotels and A Small World (private online community)
Hyatt's Masters of Food and Wine program is series of culinary and beverage experiences hosted at Park Hyatt locations. The program features local food and culture, presented by award-winning chefs and sommeliers.
This email was sent to A Small World's global audience of 250,000 affluent jetsetters.
Cobranded Content: The Glenlivet and A Small World (private online community); Playing on the "Lifestyle of Distinction" theme, I helped The Glenlivet curate four Gentlemen's City Guides: San Franciso, New York, Los Angeles, Boston. Each featured 3-5 lifestyle attractions in the respective city, including bespoke men's fashion stores, cigar lounges and sporting experiences (e.g. sailing clubs). The guides were sent to the male members of ASW, a private community of 250,000 affluent jetsetters.
Cobranded: The Glenlivet and A Small World (private online community); Playing on the "Lifestyle of Distinction" theme, I helped The Glenlivet curate four Gentlemen's City Guides: San Franciso, New York, Los Angeles, Boston. Each featured 3-5 lifestyle attractions in the respective city, including bespoke men's fashion stores, cigar lounges and sporting experiences (e.g. sailing clubs). The guides were sent to the male members of ASW, a private community of 250,000 affluent jetsetters.
Destination Feature: Paso Robles, CA; Live on http://travelsquire.com/paso-robles-california/; Visited this Central California location, known for its wine production, abalone farming, and growing appeal as a foodie destination.
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Restaurant Profile: Jsix restaurant and JLOUNGE, San Diego; Appeared on TravelSquire.comI sampled the tasting menu and interviewed then rising chef Christian Graves about the San Diego restaurant scene, his approach to sustainable fine dining, industry trends and why JSix had become a local hit.
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Cobranded Content: Ritz-Carlton Rewards / A Small World (private online community; Summarizes the exclusive benefits of Ritz-Carlton's credit card venture with J.P. Morgan: VIP event access, upgraded concierge services and a new level of travel protection. The email was sent to A Small World's global audience of 250,000 affluent jetsetters.
Hotel Feature: Hotel Antumalal in Picon, Chile; Live on http://travelsquire.com/hotel-antumalal/ Reviewed the Bauhaus-style hotel -- widely know in the design community -- while on a press trip to celebrate Chile's Bicentennial.
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Hotel Feature: The Langham Pasadena
Live on http://travelsquire.com/the-langham-huntington-pasadena/
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Confessions of a Petrol Head - Part of a series of dedicated emails written for Mercedes-Benz to promote the brand's AMG driving academy to the affluent members of the ASMALLWORLD community.
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Cobranded Content: American Express and ASMALLWORLD
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Feature blog: AOL City's Best / San DiegoI interviewed local celebrity chef and Top Chef contestant Brian Malarkey to promote his new restaurant, favorite SD eats and future plans for culinary domination.
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Cobranded Content: Samsung and ASMALLWORLD (social networking community) to promote Samsung's LED 9000, the premier 3D television to hit the entertainment market.
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Cobranded Content: Jetsetter.com and ASMALLWORLD (social networking community)
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Direct Mail: American Express / First Mutual Omaha Maximum Rewards Program
Holiday 2015 mailer encouraging members of the rewards programs to use points to get gifts for everyone on their list. Theme: "Made for Giving."
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Branded Content and Editorial: Food/Travel/Lifestyle