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Graphic Designer (Contract)
Westinghouse Lighting
Philadelphia, PA
Nov 2015 - Jan 2019 (3 years 2 months)
* Responsible for layout, design and production for high-end product catalogs * Photography retouching, color matching, photo compositing, image optimization, creation of charts, logos and icons * Executed all client corrections throughout all phases of catalog life cycles
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Graphic Designer Lead
PureRED Integrated Marketing
Exton, PA
Oct 1996 - Apr 2015 (18 years 6 months)
Agency Clients: Philadelphia Eagles Catalog, Lowes, Acme Markets, Becker’s School Supplies, Walgreens, Sears,
K-Mart, US Foods, SuperValu, Duane Reade, Five Below, Zany Brainy, Macy’s, Thomas Medical, Franklin Mint, Officer Store, The Fire Store, 3SI Security, Lasko Products, PennyWise
• Responsible for layout, design and production for various collateral including catalogs, brochures, circulars,
flyers, newspaper ads, in-store signage, social media, web and email marketing
• Managed workflow of design team, ensuring productivity, integrity of work and adherence to all schedules • Designed multiple easy-to-read and order catalogs (400+ pages) for children’s educational retailer that, due
to the designs, directly increased revenue year after year for client
• Photography retouching, color matching, photo compositing, image optimization
• Creation of logos and icons, with strong illustration capabilities
• Successful in a fast-paced environment, completing projects accurately and on schedule
• Experienced with purchasing and tracking/cataloging stock photography
• Photography director and editor for wide variety of product and model shoots
• Hired photographers, booked models, makeup artists and stylists, initiated and maintained photo schedule • Managed and directed children during photo sessions (Kid Wrangler)
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Catalog Visual Coordinator
Strawbridge & Clothier
Philadelphia, PA
Sep 1993 - Aug 1996 (2 years 11 months)
Directed photography for home store, jewelry and electronics catalogs for direct mail and newspaper advertising. Worked directly with photographers and stylists to ensure that end images maintained the integrity and accuracy of layouts * Coordinated multiple projects, keeping all within set budgets and schedules * Liaison between merchandise buying division and art department Technical Proficiency Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Acrobat), Filemaker, Pitstop and Microsoft Word.