Brenton Murray, MBA

Guided the growth and development of a company-owned, multinational vehicle program to support traditional sales and enable worldwide retail, marketing, and service operations. Worked with company executives to rapidly translate strategic objectives into tangible deliverables. Provided consistent reporting for presentation to the CEO. Defined processes and managed concurrent high-profile projects for what Morgan Stanley has called "the world's most important automaker".

► Efficiently grew operational capacity 217% to support organizational expansion and an increased focus on inventory vehicle sales. Successfully supported inventory sale growth from its inception to become a significant driver of quarterly revenue.

► Established best practices and lessons learned from North American program implementation. Adapted processes to fit new markets and provided hands-on guidance to ensure successful rollout in Europe and Asia Pacific.

► Led a diverse set of interdepartmental contributors to design and implement technology-based solutions that increased process efficiency 92%.

► Established enhanced visibility by spearheading projects to migrate data from static, Excel-based reporting into dynamic, real-time dashboards in Salesforce.com and Tableau.

► Worked cross-functionally to provide enhanced reporting and ensure operational sustainability, while maximizing quarterly inventory vehicle sales potential.

Point contact for coordinating logistics, preparation, and delivery of all customer vehicles in the Greater Los Angeles Region.

► Worked independently and in a team to scale services 400% and exceed delivery targets in the busiest car market in the country.

► Conducted a pilot program and established best practices for a delivery model that was eventually adopted companywide.

Co Founded a start-up aimed at making "American Idol" style polling accessible to any TV and Radio station. Responsible for product marketing communications and business development.

Digital Marketing Management & Design:
► Implemented analytics-backed lead-gen campaigns, across email, affiliate, social media and display channels. Drafted messaging, designed emails, created landing pages, and refined targeting for ongoing optimization.

Communications:
► Crafted press releases, web copy, and other messaging to articulate the benefits of a complex product to C-level individuals.

Business Development
► Initiated negotiations with Fortune 500 media executives and worked hand-in-hand with marketing and technology teams to deploy innovative, customized interaction platforms.

Worked one-on-one with executives and managers to tackle technical marketing projects and refine strategies for clients in the energy, manufacturing, food, automotive and finance industries around the world.

Digital Marketing:
► Educated and led managers to implement new digital tools that address their unique requirement. Examples include: content management systems, social media, Facebook Ads, Google AdSense, Google Analytics.

Marketing Project Management:
► Led network of geographically diverse, technology-specific contractors to design media and software solutions tailored to customer needs. Projects include managing and designing display, e-mail, and print advertising, market re-positioning, marketing plans, reports and software development.

Coordinated between university executives, marketing advisors, and development teams to produce a series of digital marketing initiatives for the state of Maine’s flagship campus.

Technical Marketing Project Management:
► Led a team of 6 student programmers and designers to create and implement a new web portal, which consisted of a grad school application, records and payment processing system, social network, and enterprise resource planning (ERP) software integration.
► Established technical requirements, development timelines, and trained executives on the system use.

eCommerce:
► Managed user experience, merchandising, content creation, and promotions for a multimillion-dollar technology e-commerce site.

Digital Marketing:
► Created analytics-based AdWords campaigns that resulted in an increase in annual web sales of 48% over prior year.

Produced and managed an international distribution of results-focused marketing campaigns for a comprehensive manufacturer of automotive brake systems. Created customer-facing print, digital, event, and broadcast ad campaigns on tight deadlines.

Advertising and Public Relations Management:
► Oversaw the creation and delivery of advertisements and press releases to agencies and outlets like Hot Rod Magazine and Motortrend.com.

Design Leadership:
► Designed layout, produced copy, and coordinated the start-to-finish delivery of a 136-page product catalog in under 2 months.

Digital Marketing and Web Design:
► Guided management teams in the utilization of digital marketing techniques, like an SEO optimized, analytics-driven web presence, PPC advertising, social media, and Google Analytics.

Oversaw publicity events, promotion, logistics, and execution for the largest performance automotive driving facility in North America.

Event Marketing:
► Evaluated and developed off-site promotional opportunities including local, national, and international trade shows, meet-and-greet events, and performance driving exhibitions.
► Garnered exposure via exhibitions attended by up to several thousand enthusiasts/spectators.
► Initiated and developed ongoing relationships with vendors and advertisers

► Performed on-track vehicle analysis and identified failures to ensure performance and drivability.