Brenda Lesch

Minnesota Landscape Arboretum l l Remote team collaboration in the art director/designer role for the Minnesota Landscape Arboretum marketing magazine l Conceptualize/design, collect and evaluate data for the Minnesota Landscape Arboretum Annual Report l Analyze data showcasing client financials and arboretum activities, translate into and illustrate compelling infographic designs l Manage pre-press and post-production work, coordinate file delivery to printer

l Remote collaboration with editorial team to create publications in the home enthusiast magazine categories l Photo research and selection of relevant photography for specific story ideation l Image selection and design of newsstand covers that increase customer interaction and drives newsstand sales l Oversee delivery of magazine content into Virtual Publishing software l Manage and meet all production deadlines

l Responsible for art direction and design of newsstand magazines l Collaborate with remote editorial team on planning and creation of magazines l Conceptualize, plan, prop style and art direct photography l Photo research and selection of relevant assets for specific story ideation l Selection and design of newsstand covers that increase customer interaction and drives newsstand sales l Develop, ideate and manage new magazine ventures l Establish and manage a social media presence for various titles, create assets

MXM Brand Team l Create marketing driven magazines highlighting Lowe's consumer products l Art direct and produce photography while adhering to brand guidelines for Lowe's Corporate Headquarters l Create, track and manage budgets and schedules for all assigned titles l Resize and deliver appropriate images to web team

Special Interest Media l l Responsible for day-to-day operations of magazines in the home enthusiast magazine categories l Manage, create and upload content to online sites: BHG.com/crafts AllPeopleQuilt.com ScrapbooksEtc.com l Write and collect content for BHG.com/crafts newsletter l Lead a team of on-staff designers in the creation of newsstand magazines l Hire, manage and negotiate contracts for freelance designers l Conceptualize, plan, prop style and art direct photography l Image selection and design of newsstand covers that increase customer interaction and drives newsstand sales l Develop, ideate and manage new magazine ventures l Design and manage books for Wiley & Sons l Develop, track and adhere to budgets and schedules for all assigned titles. >>>ONLINE PORTFOLIO BrendaLesch.Carbonmade.com CONTACT Brenda Drake Lesch Email: bdldesign@msn.com