Brad Walker

Responsible for creative direction and design on national advertising and marketing/sales initiatives as well as HR and Investor Relations. Lead a staff of 5 designers. Worked with team to generate traffic into the residences, resulting in year over year website traffic up 28% and year over year new contacts up by 24%. Key player in determining strategic direction and developing marketing initiatives.

Highlights include:

Renewed Chartwell branding across 165 locations in Canada, with eAssets and print on demand set up for local homes. Provided creative direction on all aspects of collateral from marketing and online creative through to signage.

Developed standard newspaper templates for national use. Extended into local monthly flyers/inserts, promotions and direct mail programs.

Initiated, designed and produced national best seller photography essay book and documentary film “Honour” featuring WWII veterans across Canada as part of corporate profile initiative. Responsible for project planning logistics, and production/distribution. Reported in national press, television and radio including CBC Radio As It Happens and The Current.

In-house producer and creative direction for annual televised special “Senior Star” – an “Idol” like competition for performers 65 years and older. Worked with external production crew in bringing production to broadcast. Oversaw DVD production and distribution.

Designed and developed project management portal for graphics team with a restructured workflow and project coordination. Over 25K projects completed for locations across Canada.

Oversaw creative direction of website and intranet with emphasis to support marketing initiatives. Creative direction and functionality design in launch of mobile website.

Significantly reduced costs through competitive supplier reviews by 38% with quicker turnaround and improved quality.

Responsible for the creative direction of global branding of ATI cascading through retail packaging, trade show exhibits, investor relations, online, software and hardware design. Lead a staff of 4 print designers, 2 web designers and 1 assistant. Worked with overseas marketing staff in setting creative direction on 3 continents.

Highlights include:

Redesigned the ATI corporate identity. Implemented globally minimizing expenditures. Responsible for creative direction and design of technology brand architecture.

Creative direction and design of the ATI retail packaging resulting in a brand presence that resonated with our target audience utilizing 3D software. Recognized as the benchmark in the industry.

Creative direction on retail and channel marketing initiatives including POP display and rebate programs

Creative direction of ATI website and web designers. Leveraged overall product branding and retail packaging into cohesive presentation of marketing presence across web and print vehicles.

Initiated and implemented online marketing collateral ordering system tied to print on demand supplier – substantially reducing costs and delivery time.

Initiated and implemented internal project submission and tracking system – enabling designers and MarComm managers to better manage project briefs and timelines while providing a log of progress.

Responsible for retail channel collateral/POP and sales support materials.

Identified $700K in annual savings on Premium and Incentive items. Developed a new procedure and policy for usage.

Responsible for the concept, design and production of client projects. Clients included Ontario Legal Aid, Health Canada, Ontario Securities Commission, George Brown College, The Canadian Dental Association and the Royal Bank.

Major accomplishments included:

Provincial rollout of Ontario Legal Aid rebranding and communication program.

Design and production of the Royal Bank Employee incentive program. Worked with the client and suppliers to coordinate the national distribution.

Design and production of George Brown Continuing Education communications.

Worked directly under the Senior Executive Vice President. Responsible for all branded marketing initiatives including conception, design and artwork of all materials and related projects for national marketing programs and broker support.