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Account Strategist, Senior Leadership Team
REVELRY AGENCY
Parker, CO
2012 - Present (12 years)
Partner with agency clients to define annual strategic direction for creating and executing integrated marketing campaigns across owned, earned and paid media platforms. Research and assembly of social strategy, content development and distribution, and community management for a range of social platforms. Manage all functions including establishment of priorities, overall project management, forecasting and fiscal management and staff oversight. Integrated team member focused on ensuring strategic alignment across agency business units including Consumer, B2B and Foodservice.
Key Accomplishments
* New business lead for consumer brands generating $500,000+ in incremental revenue in first eighteen months of employment
* Envisioned, planned and executed an integrated marketing strategy for a national CPG brand, spanning traditional and social media, digital and awareness presence and event activation
* Strategically leveraged consumer insight to develop social acquisition program for Marriott Rewards, resulting in 50% fan growth, delivering in excess of 1,000,000 program fans
* Strategized, planned and executed a recurring national culinary event-The Almost Famous Chef competition-which brings together elite students from 50 culinary institutions, celebrity chefs, food critics and targeted customers for a multi-day competition and branded experience
* Researched, developed and gained approval on a trade focused proposal designed to create transformational change within the frozen food category
* Assembled and evaluated 12 years of event data to deliver program insights, successes and opportunities resulting in extension of $1.65MM activation campaign
* Negotiated and secured multiple national sponsorship partners including Jockey, Britex and Aquafor for annual Mother's Day 5K, moving the program to a profitable position
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Management Supervisor, Account Manager
RYAN PARTNERSHIP
Wilton, CT
2007 - 2012 (5 years)
Lead account representative supporting multiple national brands across a variety of digital, social and integrated initiatives.
* Developed strategically focused business plans, sales strategies and marketing and promotional programs
* Secured new business totaling $1.5 million as a result of strategic leadership, creative excellence and superior
relationship management, representing 102% account growth vs. prior year
* Oversaw paid and earned acquisition campaign for Centrum Multivitamins, growing CRM database by 300% during
calendar year, topping more than 1MM new program participants
* Social expert, establishing global social campaign for S.Pellegrino, leveraging leading tools including Facebook, Twitter,
Foursquare and blogger network delivering 1,000,000+ social interactions.
* Developed and executed multi-platform, on and off-line, B2B Foodservice campaign resulting in 24% increase in
on-premise brand consumption vs. prior year
* Oversaw concept and development of digital strategy and website redesign for Energizer Personal Care,
www.Playtexbaby.com, winner of W3 International Academy of Visual Arts, Best in Visual Appeal Award
* Concepted and launched the Playtex baby CRM program targeting pre-natal and new moms, reaching them at critical
decision points through baby’s first year
* Established first eCommerce transactional functionality on the Playtexbaby.com website
* Oversaw development and execution of foodservice marketing for B&I and K-12 business sectors
* Collaborated in analysis of shopper research to identify shopper insights and brand opportunities
* Responsible for annual account forecasting and P&L management of ~$2.3 million in agency revenue
* Awarded first mentorship position, guiding junior employees through the first year of employment
* Staff management and oversight
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Associate Director, Internet Strategy and Marketing
NUTRITION 21, INC.
Harrison, NY
2002 - 2007 (5 years)
* Responsible for all online activities including annual marketing plans, website development, analytics, advertising and
program execution and management
* Managed five primary brand/corporate websites and eleven nutrition related micro-sites
* Oversaw SEM/SEO, including keyword analysis, sponsored ad buying and micro-site marketing
* Conceptualized, developed and launched on-line consumer loyalty program targeting diabetes patients, care givers and
healthcare professions which resulted in a 16% coupon RR post launch
* Developed, launched and managed monthly CRM campaign achieving a 42% open and 21% CTR monthly
* Trade show and event management targeted at key influencers and healthcare professionals
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Sr. Director, Program Management
MBS ASSOCIATES
Montrose, NY
1998 - 2002 (4 years)
Cause marketing agency focused on animal welfare.