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Director - Product Development + Innovation
Atlanta, GA
Jan 2019 - Present (5 years 10 months)
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Director - Product Development & Marketing
Bloomington, IN
Jan 2018 - Jan 2019 (1 year)
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Product Manager
Bloomington, IN
Mar 2016 - Jan 2018 (1 year 10 months)
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Sr. Manager, Product Engineering & New Product Development, Project Manager
Jasper, IN
May 2015 - Mar 2016 (10 months)
Managing cross-functional, portfolio-wide, impact projects for the organization
Shepherding projects through the stage-gate process with report-outs and consensus building with the C and VP level
Support the MBCI Innovation function to leverage strengths across business units (Fortune Brand Home and Security subsidiaries)
Ensuring the commercial viability and managing expansion of the Nimble (New) Product Platform
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Sr. Manager, Product Marketing, Retail Vanities
Jasper, IN
Feb 2013 - May 2015 (2 years 3 months)
>$100M P&L responsibility
Manage the product lifecycle and roadmap for DA Vanity (Series and Combo lines) products including Diamond FreshFit, Allen & Roth, Style Selections and Project Source products at Lowe’s, Home Decorator's Collection at The Home Depot and private label items at Menard's.
Formerly managed Ready-to-assemble Kitchen Cabinetry portfolio in this role
Competitive analysis
Identification of product/material gaps – develop product, select suppliers and build competencies to close these gaps.
Experience managing portfolios of product manufactured in Asia, Mexico and North America.
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Sr. Manager - Channel Marketing, Canadian Home Centres
Jun 2012 - Feb 2013 (8 months)
Increase sales volume/opportunity by managing cross-functional teams to leverage/grow the MBCI product portfolio in Canada.
Drive impactful promotions, marketing initiatives, new product and pricing strategies.
Management of training strategy/team.
Create Channel structure through identifying and championing organizational best practices.
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Manager - Channel Marketing, Home Depot
Jun 2009 - Jun 2012 (3 years)
Leadership of cross-functional teams focusing on growth initiatives that include new brand and product rollouts as well as development and deployment of share building activities/marketing programs for a subset of our current product portfolio. Originally hired to service The Home Depot with a role that expanded to include The Home Depot, Canada and some support of other Canadian Home Centers.
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Market Development Manager, United States
Lebanon, IN
Jun 2007 - Mar 2009 (1 year 9 months)
Analyze markets and create strategy to penetrate and develop, solidify or grow market share to end-user groups.
Define growth metrics and develop tracking tools.
Work cross-departmentally to evaluate advertising, tradeshow and non-traditional outreach programs.
Manage influencer and national association relationships and activity.
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Specialist, Architectural and Design Marketing - Contract Channel
St. Joseph, MI
May 2005 - Jun 2007 (2 years 1 month)
Research market trends for the building industry and translate to go-to-market strategy for Continuing Education (CE) and National Accounts
Develop Continuing Education curriculum for AIA, AIBD and NKBA
Work to develop a thought leadership position and loyalty for influencers in the appliance marketplace
Associate Kitchen and Bath Designer certification from the National Kitchen and Bath Association
Co-Founder of Whirlpool Corporation Young Professionals Diversity Network - Awarded Young Innovator Award by Western Michigan Business Review for 2007
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Graphic Designer
St. Joseph, MI
Jun 2002 - May 2005 (2 years 11 months)
Work to develop collateral materials for the brand portfolio
Develop knowledge of brands and consumer segments
Utilize the Innovation and Customer Excellence processes to further embed these core competencies in my functional area