Kacy Belew

Daily brainstorms with newsroom journalists and video staff to create: * Editorial illustrations for daily editorial articles including domestic and international finance, markets, and tech and housing. * Photo editing and retouching Getty Editorial imagery * Custom data charts for jobs reports, unemployment, and markets * Interactive design in collaboration with developers * Social graphics for Twitter and Instagram * Internal CNNMoney.com web page layouts for advertisements and new editorial sections Worked closely with Product Development to design new layouts of responsive web pages, and UI assets. Also, managed internal CMS training of design and edit sta as required.

Email (Contract) This contract position was responsible for updated branding design for the Thistle Farms Holiday marketing campaigns. Emails consisted of updated UI/UX design, typography, product showcases, and overall conversion-optimized design. I utilized Shopify's Klaviyo app to develop designs for email marketing.

(Contract) This position entailed UI/UX design and front-end development of the Kirklands.com e-commerce site. Daily tasks consisted of weekly banner ad designs, promotions scheduling, and photography retouching. Design assets would be loaded into the company DAM system, coded into Bootstrap, and then the team performed quality assurance for responsive designs.

I help business owners achieve a clear and holistic customer experience through UI/UX design, ads design, website design and branding. I use my experience to guide and build a cohesive online presence through research, collaboration and coaching. Beyond shaping brands, I also do media buying for campaigns on Facebook, Instagram, and Google, with interest targeted and geo-targeted audiences. Additional services include content writing, Wordpress website design, front-end development and maintenance.

Package Designer, L'Oréal USA