Basu Inamdar

- As UX Functional Council member, play a strategic role in driving Process Optimizations, UX Best Practices and Policies, organizing weekly UX Meetings/Workshops to maintain a strong UX culture; and Recruitment
- As UX Lead, mentor a team of 6 UX designers ensuring we operate foremost as committed player advocates and create delightful experiences for Farmville Country Escape’s 600K strong daily active players
- Collaborate with Product Management and Game Design teams to conceptualize, build and test new features based on data, engagement patterns and player behavior
- Successfully transitioned 5 live games from Zynga’s global studios to Studio-I, Bangalore while ensuring there were no disruptions in games’ features and content; was responsible for transfer of all UX and UI operations
- Previously, managed UX, UI and Art on a number of mobile and web games - Crazy Cake Swap, Crazy Kitchen, Looney Tunes Dash, Ice Age Arctic Blast and Draw Something
Achievements: 
- Winner of the Zynga Champion Award in May 2017 “for leading from the front using creativity and commitment to influence the team, and repeatedly delivering significant results”
- Hackathons: Repeat Hackathon participant, includes a win and one notable mention

- Handled UI and UX for Zynga’s flagship game title and a web-social success - Farmville
- Gained deeper knowledge about Free-To-Play game mechanics, monetization methods and Data-Driven Design.

- Worked as a consultant to create original game concepts for mobile
- Conducted design research and strategy ideation for a play-based vocational training platform
- Created UI concepts for a spaceship battle-simulation game

- Co-conducted short courses and critiqued projects on game design and development
- Used a hands-on approach that involved playing and analyzing games, creating paper-prototypes and playtesting
- Scope included non-digital games so students could create playable prototypes and experience them

- Led and managed a small team of creative visualizers
- Conceptualized art content (environment and props) for Zynga’s web-social games
- Assisted the Art Director to flesh out high-level concepts to meet gameplay requirements
- Supervised production and processes to ensure quality and efficiency while meeting set aesthetic goals
- Recruitment: Created tests to screen potential design applicants, reviewed tests and conducted interviews
› Achievements: Instrumental in the requirements study and pilot project done for Zynga that resulted in Dhruva clinching the art services contract

- Handled end-to-end design of both original game concepts and as well as existing IPs for clients
- Published titles include Bazzle (May 2011), GloFlo (Apr 2011), Find Your Own Way Home (Nov 2009) and Conga Bugs (Jan 2009)
- Art Direction for game worlds, characters, cut-scenes, UI, trailers and promotional videos
- Handled web-design, copy writing and design of marketing material (product brochures and ads)
- Mentored and trained design interns who’ve worked with Dhruva over the years
› Achievements:
- Bazzle won the FICCI-BAF Award in April 2012 in the Mobile & Tablet Game [Touchscreen] category
- GloFlo was featured under the ‘New and Noteworthy’ section of the Apple App Store
- Successfully pitched a Hidden-Object game concept to our client, Curious Sense, that bagged the Find Your Own Way Home project for Dhruva
- Conga Bugs won the FICCI-BAF Special Jury Award in 2009

- Technical support for an ID Request System used by J.P. Morgan Chase employees worldwide
- Lotus Notes Development: Worked as a programmer to maintain and enhance existing applications
- Project Management: Was involved in client interaction, requirements gathering, project planning,
design, development and quality assurance.
- Member of the Quality Assurance team that assisted the TCS-JPMC relationship achieve CMM Level 3 Accreditation