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Graphic Designer
COVERLY
Sri Lanka
Aug 2022 - Present (2 years 1 month)
As a creative graphic designer at COVERLY, a dynamic print design studio in Sri Lanka, I enhanced the local brand presence by crafting marketing materials and overcoming print design challenges for heightened customer satisfaction. After 5 months, my branding expertise led to the exciting opportunity to rebrand COVERLY. The project involved sessions and design work covering brand core values, tone of voice, look & feel, audience research, competitor analysis, logo design, visual language, marketing materials, and a brand book. Balancing daily responsibilities with this multilayered branding effort was challenging, yet contributing to the transformative project filled me with pride.
Previously focused on local clients, COVERLY, post-rebranding, strategically targets international clients, establishing a global presence for sustained growth. Local clients, acquired through print marketing, now express favorable impressions due to the new visual identity. Brand consistency across platforms, guided by the brand book, and a newfound social media presence further amplify international outreach.
Skills: Branding, Brand Identity, Graphic Design, Visual Design, Print Design
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Graphic Designer
Freelance (Self employed)
Sri Lanka
May 2020 - Aug 2022 (2 years 3 months)
My primary focus is brand identity design, where I enjoy crafting representations that motivate individuals toward success. Through independent work, I applied knowledge to real-world practices, identifying gaps in industry methodologies. This led to developing frameworks aligned with business goals. My skill set spans brand strategy, logo design, graphic design, art direction, marketing strategy, content strategy, user experience design, copyrighting, storytelling, negotiation, and presentation. As a solopreneur, I tackled challenges beyond design, enhancing marketing, sales, negotiation, client onboarding, personal branding, and time management. Though these skills may seem less directly related to brand identity, they significantly contributed to a satisfying client experience. Working independently sharpened my skills, empowering creative individuals to be more confident versions of themselves.
Skills: Branding, Brand Strategy, Marketing Strategy, Brand Identity