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Marketing and Communications Specialist
ACS Advertising
Feb 2014 - Present (10 years 8 months)
Day to day I work with clients to establish immediate and long term marketing needs. I create promotions, branding strategy and ad campaigns across all media types to drive qualified leads to the client's sales funnel. I work with creative and media teams to develop strategic advertising solutions.
Marketing is nothing without metrics. I work constantly to meet budget expectations while reporting and analyzing campaign performance. I meet regularly with clients, present data-based results and discuss how we can best leverage advertising trends in the marketplace.
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Partner, Lead Designer
Wire Up Digital Consulting
Jul 2012 - Present (12 years 3 months)
Founding partner. Developed the branding and initial marketing strategy for Wire Up. Worked with our team and clients to develop innovative branding and back-end digital service solutions.
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Owner, Creative Director
Neckidwood
Sep 2010 - Present (14 years 1 month)
Manage creative projects, events and collaborations. Outline strategic goals and build on a unique brand and idea. I oversee day to day operations, lead generation and customer retention while working with clients to develop beautiful custom engravings to help further their brand and business.
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Marketing Director
Armor Concepts LLC
Oct 2012 - Aug 2013 (10 months)
Responsible for lead generation and brand awareness initially, I quickly rose to a position encompassing nearly all facets of the business. Developed, defined and implemented the processes of our outsourced fulfillment partner. Oversaw purchasing and inventory turns. Worked with a variety of vendors, designers and specialists to make sure our website, print work and product packaging bared a consistent and influential image in the marketplace. Eventually became responsible for sales, customer service and affiliate process and performance as well.
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Operations Manager - Columbus, OH
Apollo Oil, LLC
Jun 2012 - Oct 2012 (4 months)
Managed day to day operations for the facility, inventory, personnel and equipment.
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Director of Marketing
Apollo Oil, LLC
Oct 2011 - May 2012 (7 months)
Responsible for facilitating growth, sales and marketing strategy throughout the various entities of Apollo Oil, LLC. Developing, implementing and overseeing the progress of our partnerships and promotions. Specific attention paid to the development of private label brands and services; overhauling the branding and image of Apollo Oil and better reaching customer base.
Traveled and worked within Apollo's footprint which includes locations in Kentucky, Tennessee, and West Virginia and service in surrounding states.
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Operations Manager - Columbus, OH
Apollo Oil, LLC
Mar 2011 - Oct 2011 (7 months)
An exciting opportunity with Valvoline came available in the Columbus market in early 2011. I moved to the area and worked day to day as Apollo's lead on all operations. I helped establish our Columbus warehouse, staff the location and outline a workflow system which is still in use today. Additionally, I met with vendors and consumers to maintain Valvoline's existing relations in the market and provide a face for the area's newest distributor.
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Territory Business Manager
Apollo Oil, LLC
Aug 2010 - Mar 2011 (7 months)
Managed Apollo's business relations, pricing and growth across six counties spread through southern Kentucky and Tennessee. Worked extensively with current customers and vendors to expand product offerings and further develop our partnerships. My territory exhibited 30% growth in GP$ over a 6 month period compared to the prior year.
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Special Projects Manager
Apollo Oil, LLC
May 2010 - Aug 2010 (3 months)
Responsible for a variety of integral operations at Apollo including the creation of a more efficient inventory, laying groundwork for a new branding strategy and working with I.T. to develop a 100% customized user interface for sales, quoting and pricing models. Facilitated progress within the Apollo structure by examining and refining current techniques and proposing newer, leaner options.
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Customer Service Representative
Apollo Oil, LLC
Feb 2010 - May 2010 (3 months)
I gave support for incoming and outgoing customer service calls, placed orders and assisted customers with technical information. During this time I also analyzed our CS methods and worked with the staff and owners, suggesting improvements to customer relations.
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Assistant Director of Purchasing
Apollo Oil, LLC
Jul 2009 - May 2010 (10 months)
Aided in Apollo's purchasing process by analyzing the buying/selling trends of a variety of products and forecasting future needs in inventory.
During my time at this position I received 3rd party efficiency and fulfillment ratings as high as 98%, much higher than the industry average.
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Assistant Director of Security
Norton Center for the Arts
Sep 2007 - May 2009 (1 year 8 months)
As Assistant Director of Security I was provided many opportunities: coordinating event procedures with producers, promoting events, and providing a safe, comfortable environment for entertainers.
http://www.nortoncenter.com/
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Warehouse Employee
Apollo Oil, LLC
Jun 2006 - Dec 2008 (2 years 6 months)
A full-time position outside of my education that has shown me a business from the ground up. My employment with Apollo has included general warehouse labor, forklift operator certification and shipping/receiving verification.
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Intern
The Idea Farm
Feb 2008 - May 2008 (3 months)
Part time internship completed during my junior year at Centre. I established client relations, participated in team-based projects and played a key role in the design and promotion of special events. I also researched trend and industry analysis for clients and proposed operational strategies.
http://www.theideafarm.net/