Bradley J. Bethel Jr.

I launched a brand name to reflect the expansion of my graphic design services. My role as a freelance agent has been to provide graphic design and marketing services for local clients, with the added benefit of increasing public exposure.
 Rhythms Restaurant
Designed menu and flyer for local restaurant’s Grand Opening in June 2016.
 Jes Breathe Cancer Awareness Group
Designed stationery for non-profit devoted to clinical research for cancer patients and families.
 Donald S. Blank Photography
I’m currently editing photos and interviews for a book about the natural environment of Bristol Bay, Alaska. The book is set for publication in late 2016.
 Scott Alexander Wood Designs, Inc.
Leading up to its October 2015 debut, I assisted on displays and banners for the “Milestones of Science” exhibition.
 Community Development
Designed logos and signage for local block clubs, establishing their visual identities in the Masten District.

ROCC is a growing non-profit advocating for the restoration of Humboldt Parkway, with over 20 professional partnerships and 2,000 supporters. Beginning as a volunteer, I was appointed a member of the “I Remember” marketing committee during my second year. We have expanded our mission beyond Hamlin Park to accommodate a citywide audience.
 As part of the “I Remember” campaign, I have used archival photos and articles to enhance the narrative of Humboldt Parkway.
 With no company logo and no social media presence, I took on the secondary role as ROCC’s graphic designer and web specialist. In addition to managing the official website, Facebook, Twitter, and Instagram pages, my emphasis on the cultural theme has established the company’s visual persona.
 In order to broaden the ROCC audience, I co-hosted guest lectures at Tapestry and Health & Sciences Charter Schools. While the mission centers on residents who remember the original Humboldt Parkway, the “I Remember” campaign is also inviting the next generation to be part of the conversation.
 ROCC became the 2016 recipient of the William Dorshemier Community Partner Award.

Abbey Mecca & Company is one of Buffalo’s most distinguished advertisement agencies, earning $2.5 million in annual revenue. During my internship, I assisted the graphic designer on assignments for clients established, starting up, or relocating in the city’s growing business market.
 Produced rebranding stationary for Buflovak and Dough Bois.
 Designed the preliminary logo for Larkinville’s Seneca Street Lofts.