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Creative Director
360Fashion Network
Jan 2013 - Present (12 years 1 month)
I am in charge of creative direction for our products, such as mobile apps, augmented reality kiosks, tech tools for designers,...
I perform art direction and curation for all our events and exhibition.
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Designer
Freelance
Jan 2008 - Present (17 years 1 month)
Since 2008, I have provided consultation for various fashion and design companies.
I delivered missions in:
Brand concept development, brand identity
Development protocol and methodology for design team
Graphic design
Art direction
Exhibition design
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Lecturer
ESMOD Beijing
Jul 2012 - Jul 2013 (1 year)
Fashion design school.
I taught 3rd year menswear and 2nd year womenswear.
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Lecturer
Raffles(-BIFT) International College . Beijing CN
Jul 2010 - Jun 2012 (1 year 11 months)
Teach research and development process and methodology.
Teach tailoring craft.
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Co-Founder
MPMP
Jun 2011 - Apr 2012 (10 months)
Designer brand
High-end menswear and womenswear.
I co-founded this brand and ensured art direction, studio management, development of collection and various art projects
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Founder
Le Divan
Jan 2007 - May 2011 (4 years 4 months)
Designer brand
High-end menswear/womenswear
I founded and lead this brand with fellow designer Tony Saint Hua.
I ensured creative direction, and brand management.
I was also managing a team of 10 tailors and seamstresses in our studio.
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Creative Director
Tiger Force
Jun 2010 - May 2011 (11 months)
I assumed creative direction of Tiger Force while the brand was trying to solidify and expends it’s brand identity. I succesfully created two new lines within the brand, with their own image and market positionning. The tasks included in this mission were: brand identity (segmentation of the different lines with complementary identities and positionning); visual identity (design of consistent logo, labels, hangtags, shop layout...); fashion design and marketing (development of collections with dedicated style for each different line); methodology (reorganisation of the R&D department, establishment of a development protocol).
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Designer
Bestseller
Apr 2006 - Apr 2008 (2 years)
Part of the ONLY China branch, designer responsible for the development of Denim products, Leather and furs, Woven pants and outwear.
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Design Consultant
Gilclaude
Jan 2006 - Apr 2006 (3 months)
Fashion consulting and collection development agency.
Development of women’s underwear and loungewear lines for distribution companies.
I handled collection planning, brand image strategy and product development for several clients.
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Creative Director
Fight Style
Sep 2004 - Jun 2005 (9 months)
Active menswear/womenswear start-up brand.
As the only member of the design team, I was in charge of the development of the collections
I handled collection planning, design, technical development of the products, production planning and supervision.
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Product Developer
H.Landers
Jun 2003 - Sep 2004 (1 year 3 months)
Streetwear retail chain store
As a member of the menswear design team, my duties were in product development and graphic design.
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Studio Assistant
Diable Noir
Jun 2001 - Oct 2001 (4 months)
Designer studio/boutique, corsetry and tailor.
As a studio assistant, I worked on pattern making, garment cutting and confection.