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Squeeze-ALL Group Collaboration
Project: To design a refillable and re-usable detergent container under the branding identity of all®. Secondary objectives are to strengthen consumer appeal of the product through packaging, use of product, and environmental impact.
Our Solution: We designed a refillable bottle that utilizes the concept of a “baster” in order to ensure clean and easy measuring when using the product, in addition to the user being able to ensure that they are able to use all of the product in the container. Our design also cuts down on the number of steps involved in adding detergent and the materials used in the refillable process cut down on environmental impact by being 100% recyclable.
