Ashley L. James

• Implementing the Social Media Success Bootcamp program to help nonprofit and business owners use strategy and organization in their digital marketing efforts
• Counseling nonprofit and small business professionals on best practices for digital marketing
• Creating digital marketing strategies for organizations based on marketing and business goals
• Managing social media accounts and digital advertising for nonprofit and small business owners

• Managing social media campaigns and pages for small businesses and business professionals
• Counseling business professionals on the best uses for social media accounts and which platforms to invest time into
• Teaching social media skills to business owners looking to manage their own social media accounts
• Consulting with business owners to determine a social media strategy for their business

• Launched the rebranding of the Ford YouTube page for Ford news, which increased to 196,286
subscribers and 16,439,303 views
• Optimize social content by analyzing data using Excel, Adobe and platform specific tools to determine
the best way to reach various audiences
• Provide support and engage community members across Facebook, Twitter and YouTube for Ford
Trucks and other Ford social properties
• Maintain responsibilities of previous role, while also managing the new responsibilities outlined above

• Launched the Go Further YouTube page for Ford Motor Company and drives community engagement
for the page, garnering 153 subscribers, over 20,000 views and 139% user interaction
• Provided platform insights for a smooth transition in the re-launch of the Mustang YouTube page for
the Mustang Moments campaign; increasing engagement by more than 106% from the prior month
• Exceeded the average daily impressions on Tumblr managing the And Is Better campaign page, taking
the followers count to a peak of 56,000
• Increased community engagement by as much as 80% in social communities for nameplate pages with
analytic tools and community assessment skills
• Managed Ford Social website audience through engaging commentary and content moderation
• Managed the Go Further Tumblr page maintaining a community of 68,544 followers

• Created an award-winning marketing program for Ford, which included plans to aggregate media from
popular online platforms on the existing Ford Social website
• Managed Twitter presence for the five brands under the Learning Care Group (LCG) client
• Spearheaded content creation for the Seasons of Giving campaign for nationwide LCG centers