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AdCon Social Media Lead
• Created and managed a team to cover the event on AdCraft Club social properties
• Created and executed a plan for social media coverage leading up to and during the conference
• Connected students to advertising professionals with a Twitter chat organized by my team
• Spoke with students about strategies for breaking into the advertising industry
• Created a Snapchat filter for the event and managed the targeting/exposure to the content
• Planned and executed live coverage of the event's most popular session on Facebook Live.
