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Creative Manager
Largo, FL
Oct 2015 - Jul 2022 (6 years 9 months)
· Supervise the design and production of multiple product lines for a
multifaceted business platform including hospitality, retail, ecommerce,
and furniture projects.
· Collaborated with corporate and independent design teams to create
custom artwork packages that represent their brands atheistic.
· Create lifestyle development boards that are used by the design team to
interpret and create client’s vision.
· Create, categorize, and maintain digital imagery databases.
· Evaluated and contributed to creative team ideas and translated into
actionable project plans.
· Managed campaigns with specific focuses in order to meet customer
needs and creative visions.
· Developed company work process flows, design manuals, and advanced
training programs for new team members.
· Produced industry marketing strategies for merchandising wall décor
through digital showrooms.
· Recruited and trained top candidates with an eye for performance.
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Creative Manager
Clearwater, FL
Sep 2010 - Sep 2015 (5 years)
· Develop, build, and maintain the re-branding of the company
· Design program specific landing pages that outperformed previous generic campaign, converting leads by 6.5%
· Develop new catalog for school and updated all marketing collateral by creating a unified consistent visual brand across all media
· Manage all print and pre-press processes
· Create new message campaigns targeted toward program specific leads
· Launch successful marketing campaign to drive conversions and build the online brand
· Direct photographers and videographers sessions to develop the schools new marketing campaign
· Establish & maintain vendor relations
· Collaborate with the CEO, the President, and Department Directors of the school to design some conceptual interior 3D remodeling renderings of both campuses
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Senior Graphic Designer
Post Falls, ID
Jun 2005 - Jun 2010 (5 years)
· Developed corporate brands and brand guidelines
· Conceptualized and created high quality print and web design from
start to finish
· Scheduled press checks and directed photo shoots for ad campaigns for a regional finance institution
· Collaborated with Art Directors and Publishers regarding layout and ad designs for regional magazines