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Marketing Consultant
Hampton Marketing
Jul 2008 - Present (16 years 2 months)
My job is to help people increase their reach and revenue.
I offer a wide variety of social media, marketing and advisory services to small and medium-sized businesses, entrepreneurs, service providers, and nonprofit organizations.
My focus is on creative, customized marketing plans and implementation—whether clients are just beginning their marketing efforts or need a boost in sales for a changing environment.
I welcome inquiries on any marketing services, including social media management, media placement, copy writing, proofreading, editing, graphics, interactive press releases, web content, and traditional marketing collateral.
Clients have included architectural firms, performing arts companies, non profits, staffing agencies, interval vacation ownership companies, consultants, entrepreneurs and others. To contact me about how I can help you build awareness and reach your target audience, you may email me at: promarketing.ann@gmail.com.
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Senior Account Manager
iHealthSpot, Inc.
Jun 2013 - Dec 2013 (6 months)
Senior account executive matching medical practices with digital marketing services such as custom website design, SEO and SEM, mobile website development, SaaS (Software as a Service), patient portals, and other technology solutions to serve their patients. Excelled at closing prospects to become satisfied clients; during my first month handling the majority of leads, the company released its highest revenue in 10 year history. iHealthSpot, Inc. is a leading interactive agency specializing in healthcare marketing, and holds an A+ rating with the Better Business Bureau.
Technical skills employed: InfusionSoft, Google Analytics, Trello, MS Office 2010, Google Docs.
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Internet Marketing Consultant
Juicy Results
Feb 2013 - Jun 2013 (4 months)
Developed new business relationships for the agency and recommended appropriate internet marketing solutions. Through a consultative process to understand each client's unique marketing needs, I proposed customized products and services to help them grow their business.
In addition to creating individualizing marketing plans for each business based on the agency's services, provided on-boarding for new clients and facilitated communication among the Juicy Results team to ensure client satisfaction. Created outbound sales campaign collateral. Contributed to corporate blog.
Technical skills employed: Basecamp project management & collaboration tool, GoToMeeting, Apple KeyNote, WordPress, Nutshell CRM.
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Marketing | Social Media | Corporate Communications Manager
QuickLessons, LLC
Sep 2010 - Feb 2013 (2 years 5 months)
This role was essential in helping to grow a global eLearning software provider through a network of international partners and expand into new markets domestically and abroad. Predominant accomplishments included developing and implementing marketing strategy, including defining and managing social media strategy. Responsible for project management and corporate communications across traditional and digital channels. Sample activities included writing SEO press releases, case studies, and content for corporate blog; managing email campaigns, optimizing trade show presence, and relationship building.
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Interim Marketing Director
PureFormulas.com
Mar 2012 - Jun 2012 (3 months)
Hired by CEO to transition marketing in-house and help establish marketing department during search for permanent Chief Marketing Officer. Hired and on-boarded SEO copywriters, oversaw social media, public relations, ad agency relationships, copy writing, coordinated with company photographer, interfaced with major accounts and managed national email campaigns. Accomplishments included setting up company on LinkedIn, establishing company Pinterest account, working with ad agency to create 2nd highest revenue-generating email, creating and deploying surveys, writing and distributing 4 press releases, representing company at press conference resulting in major Miami television news coverage.
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Director of Communications
PrimeGlobal - An Association of Independent Accounting Firms (formerly Polaris International)
Jul 2007 - Jul 2008 (1 year)
Provided global communications for Polaris International, an international affiliation of independent accounting and consulting firms. Provided membership support to approximately 200 member firms, representing 90 countries throughout the world. Responsible for business development and growth through website enhancements, member benefits, and new member recruitment.
New initiatives I developed as Director of Communications included the growth of four special practice groups, designed for sharing best practices among accounting firms in North America and standard operating procedures and training materials for quality control.
My other responsibilites including managing the organization's website, global email campaigns, preparing for international conferences and publishing the corporate newsletter.
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Senior Market Analyst
Assurant Solutions
Jul 1997 - Jul 2006 (9 years)
Progressively promoted in a series of roles in B2B marketing and sales at Assurant Solutions, part of Assurant, a premier provider of specialized insurance products and related services in North America.
As senior marketing lead in extended warranty business unit, I developed website content, contributed to strategic plan and business development opportunities, co-managed product development, performed ISO quality control audits, managed marketing collateral design with creative team, published bimonthly newsletter, and conducted research and analysis of existing and potential markets.
As marketing analyst for diversified financial services unit, supported sales force of eight regional representatives and 12 client relationship managers. Responsibilities included copywriting, graphic design, proposal creation, and analysis of marketing results, primarily working with Excel, advanced Word, and Powerpoint. Created sales collateral and proposals to secure new national accounts. Designed and developed highly detailed bids for requests for proposals (RFPs).
As corporate proofreader, I edited and corrected corporate policies, correspondence, marketing copy, newsletters and other copy. Maintained rigorous quality standards, and provided occasional copy writing and design services.