Angélique Pendley, Creative Adventurer & Consultant in Seattle, WA

About

Unique creative leader known for expert work with high-profile brands as well as building, mentoring and inspiring creative teams for innovative solutions. Able to look at the big picture, assess your creative needs and recommend strategies for successful, sustainable results. Let’s talk!

Angelique Pendley, an avid gardener, brings her passion for design, creativity and strategy to her work on all types of web and design projects. Her specialties include directing, organizing and mentoring design teams in the creation of large-scale websites from the UI discovery process through final design implementation. Industries include entertainment, consumer products and services. In addition, Angelique has developed a variety of promotional collateral materials for high-profile brands.

Angelique also has extensive experience in marketable character creation and product line development including both online animation brands and in-store hard-line goods. With over 18 years experience in corporate marketing and branding, Angelique brings a wealth of talent and knowledge to every project. Contact me today to find out how Angelique can help your company.

angelique@plasticflower.net

Education

Bachelor of Science Graphic Design

University of Cincinnati ~ School of Design, Art, Architecture and Planning

1982 - 1987

Professional Co-op 5 year program where you work in design firms and companies in areas relative to your design field.

Experience

Creative Adventurer & Consultant

Self-Employed

Seattle, WA

Jan 2017 - Present (7 years 10 months)

Bringing my expertise to where it is most needed whether for the discovery phase, building something new or evolving the status quo. I am interested in hearing about your challenges and where my experience could make for a great partnership. Willing to step in and help you get the right creative team and processes in place. Available for short and long-term contracts. Can work on-site or remotely. Open to travel.

Areas of Expertise:
Creative Direction
Ideation & Brand Elevation
High-Profile Consumer Brands
Ecommerce, Interactive & UX
Social Media Content
Serial Entertainment & Video
Discovery & Usability Testing
Strategies & Best Practices
Design Team Evolution
Director of Editorial Studio

zulily

Jul 2014 - Jan 2017 (2 years 6 months)

zulily is a retailer obsessed with bringing moms special finds every day at incredible price points including clothing, home décor, toys, gifts and more. As director of editorial studio I provide creative leadership for the women's, men's, kids, hardlines and home lifestyle studios in collaboration with zulily's merchandisers. My studio teams are comprised of photographers, stylists, interactive designers, photo editors, copyrighters and management staff. zulily editorial studio is responsible for producing great product and lifestyle images as well as copy, graphics and user experience. zulily prides itself on the creation of a new shopping experience every day with over 100 new product events curated and showcased every morning at 6AM. "It's time to shop zulily!"
Interactive Creative Director, Global Digital Experience

Benefit Cosmetics, LLC - LVMH

Oct 2010 - Jul 2014 (3 years 9 months)

Benefit's global digital team is responsible for ideation and execution of creative content to enhance brand awareness globally across all digital channels. Our role is to infuse our brand DNA into all we create for online destinations such as benefitcosmetics.com, youtube, facebook, twitter, iPad, mobile, blogs and our partner retailer channels. The team handles all social campaigns, facebook apps, email sends, how-to and storytelling video series and digital partnerships with other online brands. We continue to enhance our site functionality and architecture for the best user experience with our luxurious, irreverent brand. "Laughter is the best cosmetic so grin and wear it!"
Design Director

Shopping.com, an eBay Company

Apr 2007 - Oct 2010 (3 years 6 months)

Involved in reinventing how people shop on the Internet. Design direction for Shopping.com encompasses all of their online properties such as shopping.com, epinions.com and dealtime.com. All properties surface online comparison shopping, leverage reviews/user generated content and have growing, robust communities. In this position I am responsible for process development for all business units, AI, UEX design, user testing, ad sales implementation, organizing all design needs and managing the design team.
Creative Director ~ Consultant

Landor Associates for Juicy Couture

Mar 2006 - Oct 2006 (7 months)

Interactive Creative Director for the new Juicy Couture branding and product promotional site launched September 2006. Managed client relations, production staff, site architecture, UI design, flash developers, designers and client presentations. All e-commerce re-directed to Neiman Marcus for order fulfillment but worked closely with their staff to make for a smooth transition and user experience.
www.juicycouture.com
Creative Director ~ Consultant

Plasticflower

Jun 2001 - Mar 2006 (4 years 9 months)

Ongoing projects for a variety of clients such as Sony SVS, The Diet Channel, Interior Design Community, Metrik, Potterybarn Kids, Macromedia, cd3o, SBI Group and Sanrio, Inc. on a full range of needs such as UI - web design, branding, character merchandising, children’s gifts and housewares product lines.
Creative Director ~ Consultant

The Body Shop Ecommerce

Sep 2005 - Nov 2005 (2 months)

I was recruited to re-design the "Gifts" section and category landing pages to make them more interactive, design UI for the new search mechanism, design/brand holiday site landing page to match in-store campaign, create a gift shipping calculator and html email templates for the 2005 holiday season. Also developed an interactive section and investigated a new approach to global navigation on the site . Responsible for UI, wireframes and desgin of the above in a consultant role.
www.thebodyshop.com
Creative Director

PROTRADE Sports, Inc.

Jul 2004 - Sep 2005 (1 year 2 months)

PROTRADE is a sports entertainment company that combines a new and unique blend of stock trading and fantasy sports. Responsible for directing design, site architecture, wireframes and UI for this HTML and Flash based consumer internet service site. Also directed branding efforts for company identity/logo creation, animated promotional spots. Managed design and production staff.
www.protrade.com
Art Director~Global Web Services

Pinnacle Systems, Inc.

May 2003 - Jul 2004 (1 year 2 months)

Responsible for directing look and feel, architecture/UI and branding presence for 3 separate international e-commerce software product sites each in 12 languages for hundreds of Pinnacle, Steinberg and Dazzle product lines. Managed all online materials, flash-based product choosers, FMAs (flash-based flexible marketing areas), product registration, e-Store, design style guides, online tutorials, ad banners, product launches, miscellaneous corporate presentations and corporate website. Co-managed team of 12 employees. Site samples on disc - purchased by Avid.
Creative Director

Macromedia Shockwave.com & Atomfilms.com

Sep 2000 - Jun 2001 (9 months)

Directed development of systems and aesthetics of content for Shockwave.com’s extensive 40 million member entertainment site including a variety of games, mini-applications, animated serial entertainment, site design, UI, all content promotional materials, corporate presentations and outside sales campaigns. Site up for 6 years. Also responsible for creation of new corporate branding materials from logo development to finished collateral systems for the integration of the acquisition of Atomfilms.com. Managed team of 10+ members encompassing design mentoring, project delegation, budgeting and scheduling.
Creative Director ~ Consultant

Barbie.com Mattel ~ marchFIRST

Jan 2000 - Sep 2000 (8 months)

Directed creation of Mattel's 85% flash-based website Barbie.com for girls ages 6-9. Known as a highly acclaimed, comprehensive destination site full of games, storymaking activities, art creation applications, personalized backpacks, activities calendars, "grrls" zines, and more. Honored and recognized for it’s success by Communication Arts, PC World and Time. It’s launch dramatically increased time spend on the site as frequent visitors numbers quadrupled. Managed large design team interfacing with all aspects of project development.
Creative Director

Zing Network, Inc.

Nov 1998 - Dec 1999 (1 year 1 month)

Directed animated, interstitial entertainment,GUI and website design. Responsible for finessing the look and feel of 25+ channels of flash-based interstitial entertainment viewed via the Zing Player partnering with Rolling Stone Network (JAMtv), EW, Surfer Magazine, Butterfield & Butterfield, Chronicle Books and other in-house content driven channels. Directed Zings Powerful Picture Community photo hosting and animated e-greeting website Supervised team of 9+ designers and production staff.
Headland Digital Media

Art Director~

Mar 1996 - Mar 1998 (2 years)

Established an in-house online design department, followed developing technologies, created design solutions in conjunction with the producers to create site architecture and concepts. Brands included Mindscape software, Headland Digital Media, Penguin and various Pearson companies. Sites directives covered product support, promotionals, online trivia contests, some of the first online gamingdestinations, chat halls and catalog sales sites. Supervision of Jr. level staff and htmlers.
Senior Designer ~ Character Illustrator ~ Product Development

Sanrio, Inc.

May 1992 - Mar 1996 (3 years 10 months)

Instrumental in the market research, planning, design, branding, and introduction of new characters and product lines into the Sanrio market of 75+ stores. Directed application of designs on products ranging from stationery, to clothing, for seasonal and everyday lines. Involved in point of purchase promotions, design of Sanrio’s licensing kit and identity for the flagship store.
William Snyder Design, Inc.

Senior Designer

Feb 1990 - Oct 1991 (1 year 8 months)

Development of new client relations, design conceptualization and supervision of corporate magazines, made-for-TV movie logos, cable channel logos, product directories,sales kits and a three-tiered identity system for a national exposition. Supervision of junior staff.
Designer

Hill and Knowlton, Inc.

Sep 1987 - Feb 1990 (2 years 5 months)

Responsible for client consultation, design conceptualization and supervision of a variety of public relations projects such as annual reports, newsletters and corporate identity packages for international clients. Directed production staff.

Skills

Elsewhere on the Web

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On Coroflot

@AngeliquePendley, member since 2012

Following 10
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Angélique Pendley

Director and Associate/Full Professor, Myron E. Ullman Jr. School of Design, College of DAAP

Director, Industrial Design