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The Diet Channel: Crafting a Brand Personality
Until Angelique took on this site redesign, The Diet Channel was completely generic, void of color, imagery and personality. Angelique restructured the site architecture to surface the actual experts who help power the content of the site and created an online brand similar to the Martha Stewart and Oprah sites. The redesign gave The Diet Channel the unique personality to build it’s brand among the diet conscious target audience.
Role: Creative Director, Metrik
