At Shopping.com, the product team came to the conclusion that the shopping process is not one giant, monolithic experience but varies greatly based on the type of product the user is looking for as well as a his or her goal (or intent) while shopping. For example, the way people approach buying a lawnmower is very different from the way they approach buying a t-shirt. Users also need different tools and information when they’re ready to buy versus when they’re browsing to get and idea of what’s out there. This design solution is based solely on the INTENT of the user to assist them in finding what to buy when they don't know what they are looking for.
Role: Design Director ~ Shopping.com An eBay Company
