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Sanrio, Inc. | Hello Kitty, Characters Product Lines
Instrumental in the market research, planning, design, branding, and introduction of new characters and product lines into the Sanrio market of 75+ stores. Directed application of designs on products ranging from stationery, to clothing, for seasonal and everyday lines. Involved in point of purchase promotions, design of Sanrio’s licensing kit and identity for the flagship store.
Role: Senior Designer ~ Character Illustrator ~ Product Development
