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Juicy Couture: Delivering the Juicy Couture Fantasy
This was Juicy Couture’s first fully branded e-commerce and promotional site featuring all of the product lines – womens, mens, kids and Couture. In addition, there were special sections for the founders Gela and Pam, a store finder, image downloads and online shopping. The site featured amazing scrolling collages and interactive product pop-ups.
Not all clients understand technical wireframes. Angelique developed a unique, organic approach to wireframing that the highly-visual fashionistas could relate to. When complete the site contained a variety of new features that showcased the complete product line and enhanced the brand.
Role: Interactive Creative Director, Landor Associates
