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Barbie.com: Creating a Destination for Girls
Honored and recognized for its’ success by Communication Arts – Site of the Week, PC World and Time Magazine, Angelique directed the creation of the 85% flash-based site Barbie.com for Mattel, Inc. Barbie.com targeted girls aged 6 – 9 with a comprehensive destination site full of games, story-making activities, art creation applications, personalized backpacks, activities calendars, “grrls”zines, and more. This very successful site dramatically increased the time spent on the site and well as quadrupling the number of frequent visitors. Find out more…
Role: Creative Director, MarchFirst
