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Founder
Redondo Beach, CA
Nov 2015 - Present (8 years 9 months)
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Freelance Designer & Consultant
Los Angeles, CA
Apr 2014 - Present (10 years 4 months)
Clients include...
•APS / Hayden Collection – High-End Women's Active Line
•Jimmy Au's – Premium, Luxury Men's Apparel
•A-Typical Brands – Active Men's Apparel
•IKS – Premium Men's Golf Line for Fitness Celebrity Dr. Ian Smith
•FIGS – Designed Men’s & Women’s Scrubs, Tee-Shirts & Sportswear
•Skechers , USA – Designed Men’s & Women’s Performance Product
•Remy Leather Fashions – Designed Men’s Jackets & Outerwear
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Design Director of Performance Apparel
Manhattan Beach, CA
Aug 2014 - Sep 2015 (1 year 1 month)
•Worked with the VP of Apparel to launch the Skechers Performance Apparel Line for the US and Global Markets
•Managed 5 Freelance Designers to help in the creation of 8 lines annually (4 for Womens, 4 for Mens)
•Designed and developed styles for Men’s and Women’s Apparel, for distribution online and in Skechers Retail Stores
•Designed Custom Marathon Collections, and Elite Athlete Product for both Run and Golf (Athletes include: Meb Keflezighi and Matt Kuchar; Marathons include Chevron Houston Marathon, New York Marathon, Boston Marathon and Los Angeles Marathon.)
•Created seasonal design briefs outlining mood / color, silhouette, fabric and print direction; these briefs were distributed to our partners in China and Korea
•Collaborated with shoe designers to align apparel with key footwear products and tell a singular design story
•Created technical packages and 100% art set-ups
•Oversaw fittings and comments for all Men’s and Women’s proto samples
•Partnered with Technical Designer and factories to insure proper execution of all designs for construction and quality
•Traveled overseas to China & Vietnam, to source new fabrics, develop current product and build factory relationships
•Traveled within the US for Market Research and sourcing, including the Outdoor Retailer Show
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Design Director of Men’s Sportswear & Performance
Irvine, CA
Mar 2011 - Apr 2014 (3 years 1 month)
•Lead Men’s Design Team in Creation of Sportswear Line, 4-Seasons Annually.
•Directed a Creative Staff of 8+ Designers (categories: Denim, Outerwear, Wovens, Fleece, Boardies, Active, Boys & Kids.)
•Directed Fox Active Line and Performance Boardshorts 2012 -2013.
•Created and Presented Seasonal Design Direction to CEO, Merchandizing, Retail and Marketing Teams.
•Partnered with Creative Director to generate Seasonal Color Palette & Trim Package, 4 seasons annually (including Direction for Fox Active, Fox Deluxe, Boy’s & Kids)
•Partnered with VP of Merchandizing on Line Plan direction and execution
•Merchandized Key Outfits for Marketing Photoshoot
•Partnered with Director of Marketing and VP of Design for overall tone and styling of Workbooks
•Worked with CEO, Moto Team and Technical Innovation Specialist to Innovate fabric, fit, and function in multiple categories: Fox Active, Boardshorts, Hydros, and Denim.
•Presented Overall Seasonal Themes in US and International Sales Meetings.
•International and Domestic Travel for Design Research, Fabric Research and Garment Development
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Senior Designer of Men’s Outerwear & Wovens
Irvine, CA
Jan 2007 - Mar 2011 (4 years 2 months)
•Designed Men’s Outerwear (averaging a 400% increase in sales with first Fall 08 Season)
•Designed Junior’s Outerwear Fall 2009-Holiday 2011
•Directed 4 Seasons Design Group to produce Wovens line, 4 Seasons Annually
•Worked with Head Merchandizer to create line plans for Outerwear and Wovens.
•Created original graphic art and reworked existing graphics for both knits and wovens categories
•Supervised and executed all fittings of garments
•International and Domestic Travel for Design Research and Garment Development
•Presented designs in all International and National Sales Meetings
•Managed and trained Assistant Designer
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Designer for Men's Vintage Bottoms & Outerwear
Columbus, OH
Aug 2005 - Dec 2007 (2 years 4 months)
•Designed Men’s Vintage Bottoms & Belts, Swim & Outerwear for Ruehl No. 925 division.
•Created concept, trim, fabric & color boards
•Created original wash standards by hand, at on-sight wash facility
•Worked with Graphics Team, Merchants and Visual Team, owning product category from conception to final presentation in store
•Supervised and executed all fittings of garments
•Traveled to Hong Kong, Mainland China, India & Sri Lanka for wash development
•Presented designs in all Cross-Brand & Executive Meetings
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Head Designer
Los Angeles, CA
Jul 2002 - Aug 2005 (3 years 1 month)
•Created Mood & Color Direction Boards for each Season; presented boards to CEO and COO for final approval
• Supervised and executed all fittings of garments
•Traveled to Italy annually for Linea Pelle & product development with tanneries
•Attended MAGIC and NY Collectives annually to assist with line presentation
•Prepared line and presentation material for Line Previews
•Coordinated photo shoots & actively managed development of marketing from concept through creation
•Designed all labels, hangtags, catalogues, mailers and business cards