gLike
Fall 13 Design Direction - Foxhead, Inc
For our initial Concept Kick-off (called "Vibe" at Fox), the design team created a powerpoint presentation and booklet, as well as a store "build-out". This was a great tool to influence not only the final merchandizing of the collection, but to initiate conversations about mainline vs. active and how these would be set in-store.
Key Themes included Moto-Meets-Military, Trims & Hardware influenced by bike parts and metal finishes and highly textural heathers, marled yarns and garment dyes/washes.
