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Freelance
Various companies
United States
Jan 1997 - Present (28 years 2 months)
• Custom Branding & Marketing Materials: Delivered tailored branding, presentations, and marketing materials for clients across various industries.
• Client Objective Achievement: Effectively met client objectives by positioning the product as the focal point in campaigns.
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Graphic
Santo Domingo, Dominican Republic
Mar 2014 - May 2024 (10 years 2 months)
In-House Graphic Designer
Banreservas - Santo Domingo, Dominican Republic
March 2014 - May 2024
As part of the social media advertising team, contributed to positioning Banco de Reservas as a leader in online presence. Played a key role in conceptualizing and designing presentations for attracting international clients, supporting the bank in securing the top position in foreign investment within the country. Later, responsibilities expanded within the merchandising department, overseeing all signage for the institution on a national and international scale, including branches in Miami, New York, and Spain. Below are some key contributions made during this period:
• Developed and Implemented Social Media Campaigns: Focused on enhancing engagement and building a strong online community, driving measurable growth in followers and interactions.
• International Client Engagement: Designed impactful presentations tailored for global investors, boosting the bank's international reputation.
• Global Signage Strategy & Promotional Campaigns: Led signage strategy across national and international locations, ensuring brand consistency. Managed end-to-end signage projects, developed point-of-sale materials for seasonal promotions, and created technical data sheets for advertising structures, optimizing production for cost-efficiency, durability, and ease of assembly.
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Graphic Designer
Santo Domingo, Dominican Republic
Apr 2010 - Mar 2014 (3 years 11 months)
• Logo contest winner: Awarded for the anniversary advertising campaign of the agency.
• Creative Duo Member: Contributed as part of the creative team behind the retail advertising for Santo Domingo Motors, the agency’s most important client.
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Art Director
Cimple Publicidad
Santo Domingo, Dominican Republic
Apr 2005 - Feb 2010 (4 years 10 months)
• Award-Winning Campaigns: Designed and conceptualized advertising materials that contributed to various award-winning campaigns in the Dominican Republic, including recognition from Diario Libre, Circulo Creativo, and others.
• Employee of the Year 2006: Recognized for outstanding performance and contribution to the agency's success.
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Junior Graphic Designer
Mabalo Publicidad
Santo Domingo, Dominican Republic
Jan 2003 - Mar 2005 (2 years 2 months)
• Award-Winning Campaigns: Designed and conceptualized advertising materials that contributed to various award-winning campaigns in the Dominican Republic, including recognition from Diario Libre, Circulo Creativo, and others.
• Employee of the Year 2006: Recognized for outstanding performance and contribution to the agency's success.