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Freelance Graphic Designer
AROMAR
Doral, FL
Sep 2020 - Mar 2021 (6 months)
• Strategic Design Collaboration: Partnered closely with AROMAR's marketing and branding teams,
playing an instrumental role in conceptualizing and creating visually-striking advertisements. Contributed
to campaigns that achieved an average increase of 20% in audience engagement.
• Multimedia Editing Expertise: Spearheaded video production efforts for AROMAR's YouTube channel.
Executed high-quality edits, transitions, and overlays, ensuring that all content was aligned with the
brand's image, voice, and messaging strategy. This contributed to a consistent 15% monthly growth in
subscribers during the tenure.
• Diverse Graphic Design Portfolio: Demonstrated versatility by crafting an array of promotional
materials, including but not limited to banners, posters, web graphics, and interactive content. Utilized
advanced design tools and software, ensuring responsiveness and adaptability across various platforms
and devices.
• Targeted Content Creation: With an acute understanding of AROMAR's core audience, tailored
designs to resonate and engage. Utilized A/B testing and feedback mechanisms to refine designs,
ensuring maximum reach and engagement. The designs notably contributed to key product launches
and promotional events.
• Brand Consistency & Evolution: Ensured that all visuals, from online ads to printed material, adhered
to AROMAR's brand guidelines. Simultaneously, provided insights and innovations to subtly evolve the
brand, keeping it fresh and relevant in a dynamic market.
• Client Consultation & Feedback Integration: Maintained open communication channels with AROMAR's
internal stakeholders, ensuring designs met and often exceeded expectations. Regularly reviewed
feedback, making swift iterations and ensuring deliverables were both timely and of superior quality.
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Co-founder & Lead Design Director
Broid Corp.
Miami, FL
Apr 2015 - Feb 2020 (4 years 10 months)
• Strategic Business Leadership: Co-founded and steered Broid Corp, growing it from a startup idea to
a recognized establishment in the Miami embroidery landscape. Played an instrumental role in business
planning, strategy formation, and operational excellence, ensuring consistent revenue growth year over
year.
• Design Mastery: Spearheaded the design department, translating client visions into intricate and
visually-appealing embroidery designs. Introduced advanced design tools and software, increasing
design precision by 25%.
• Digital Transformation: Specialized in digitizing logos and graphics, ensuring they were primed for
high-quality embroidery output. Through the adoption of state-of-the-art digitization techniques, ensured
a 99% client satisfaction rate based on design fidelity.
• Technical Expertise: Demonstrated hands-on proficiency with advanced embroidery machines.
Regularly calibrated and maintained these machines to ensure uninterrupted operations, thereby
reducing machine downtimes by 40%.
• Client Relations & Business Development: Established and nurtured key client relationships, ensuring a
high retention rate. Collaborated closely with corporate clients, fashion brands, and individual customers,
offering customized embroidery solutions that resonated with their brand and personal aesthetics.
• Innovation in Fabric Applications: Explored and innovated embroidery on an array of fabrics, from
delicate silks to rugged denim, setting Broid Corp apart as a versatile solutions provider. Introduced a
catalog system that showcased embroidery possibilities across various fabric types, becoming a valuable
tool for client consultations.
• Team Collaboration & Training: Mentored and trained a team, instilling in them the importance of
precision, quality, and client-centricity. Under this leadership, the team consistently delivered projects
ahead of deadlines without compromising on quality.
• to fabrics.