Amy Westfall

Assisted Designer/Senior Designer for each category. Organized samples, trims, and fabrics. Conducted trend research. * Sketched multiple styles per category per season.

* Worked closely with product manager to negotiate cost of garments with Direct Vendors. * Researched fabrics and product, created mood/trend boards for categories, sketched multiple options per product per season, created line sheets per season, and * Interacted with customers and associates from Lane Byrant stores in multiple cities to gather feedback for upcoming seasons.

Worked directly with Technical Design, Sourcing, and Merchandising partners to create plus size clothing that was fit conscious and fashion right. Managed category styles from concept, through development, and final production stages to ensure the brand integrity was maintained. Managed department assistant and freelance associates when needed. Traveled to New York, Los Angeles, and Boston for vendor meetings and research shopping trips. Fully supported Design Director. * Collaborated with peer designers to guarantee clear outfits were created each season for the customer from concept to production. * Partnered with merchant team weekly to understand sales and apply sales knowledge to future development. * Conducted trend and fabric research each season. * Developed and maintained wash library for casual separates. * Worked with denim washhouse to collaborate on wash library for each season. * Presented department categories in multiple meetings to buyers and leadership each season. * Managed freelance assistants on daily tasks, gave direction on sketches, PLM packages, and other projects as needed. * Oversaw all communication with direct and market vendors on all designs, trims, and development questions. * Updated and maintained category line sheets and PLM packages by season. * Collaborated with Technical design in all fit sessions to ensure accurate translation of design intent for each style each season. * Worked with cross-functional partners to cost engineer garments throughout product lifecycle to meet IMU% goals for the company.

Easton Towne Center ASSISTANT SALES MANAGER, VISUALS Trained, motivated, and supervised sales associates and stock room associates in a Top-100 store out of 500 nationwide. Drove desired business in a $3 million store, promoted the brand credit card, and provided exceptional customer service. * Executed floor set changes and trained other associates in visual merchandising. * Managed payroll and controlled shrink.

Easton Towne Center NON-APPAREL SPECIALIST, VISUALS ASSISTANT Responsible for all non-apparel, and trained other employees about non-apparel including accessories, and fragrance. * Achieved high retail sales and store credit card sales. * Assisted with the design of window displays and floor sets.

Outerwear Supported Senior Designer on all categories. * Sketched multiple styles per category per season. * Approved all trims, washes for denim and casual separates. * Approved all strike offs and knit downs for prints and yarn dye patterns. * Attended all fit sessions for each category each season. * Presented department categories in multiple meetings to buyers and leadership team. * Created PLM packages to be sent to vendor partners for development responsible for updating all PLM packages until product was in production.